Freen, Film, And View On Personal Style And Emotional Keepsakes

There are bags that demand attention, and then there are bags that simply earn it. The Valentino Garavani DeVain bag falls squarely in the latter. Introduced in 2025 under the creative direction of Alessandro Michele, the Valentino Garavani DeVain bag is a purse that carries a kind of cool edge—supple yet structured, precise yet fluid. In its existence, the message is strong: here’s a bag that celebrates individuality through refined simplicity. It doesn’t chase trends, but instead invites you to define your own.

Ahead, three of Thailand’s buzziest stars—Freen Sarocha, Film Rachanun, and View Benyapa—share their intimate reflections on the Valentino Garavani DeVain bag. What emerges is a meditation on memory, modernity and the emotional life of objects. Here, in their own words, is how one bag became many things: a companion, a keepsake, and in some cases, a legacy.

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Freen Sarocha

Some bonds begin quietly. Freen’s relationship with the Valentino Garavani DeVain Bag started on an ordinary day—one without fanfare, but filled with feeling. From the moment she carried it out, something shifted. There was an ease to it; the kind that made her feel more grounded, more certain, more confident.

The Valentino Garavani DeVain bag mirrors her temperament: softly sculptural, quietly assured. It never overwhelms, yet never disappears either. Its simplicity is not about absence, but presence, and as her days unfold, the bag becomes a part of them by blending into her life with grace.

She thinks of a trip to Paris where it followed her everywhere, taking in the rhythm of the city as she walked through it. Now, just looking at the bag brings back those moments: sunlit boulevards, mornings in the Parisian parks, the beauty of remembering. To her, it has become more than a bag. It’s a bag as a keeper of memories.

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Film Rachanun

For Film, style has always been tied to emotion. She chooses what she wears the way some choose words: carefully, intuitively, according to the mood of the day. That’s why the Valentino Garavani DeVain Bag fits so seamlessly into her world. It isn’t loud, but it leaves an impression.

On work days, it frames her with a quiet sense of polish. On slower days, it carries a feeling of calm. It is versatile, but never generic. Over time, it has become the kind of object she returns to not just for how it looks, but for how it makes her feel.

She imagines passing it down one day, which marks the bag beyond just being an accessory, but also as a record of the life she lived while holding it. In a world that’s always rushing ahead, the bag remains as a marker of stillness and as something that endures.

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View Benyapa

The Valentino Garavani DeVain Bag didn’t enter View’s wardrobe with spectacle. Instead, it simply worked alongside the actress; with her pace, with her rhythm, with her way of dressing. Over time, she says that it has become the piece she reaches for without hesitation, because it completed the look and clarified who she was and what her style language stood for.

Its design spoke to her sense of ease. Understated yet polished, it never demanded effort, and always felt right. Whether she was heading to set, dressed down for dinner, or just taking a walk, the bag felt like an extension of herself: calm, considered, complete.

She thinks about the objects she keeps at home, the ones that aren’t meant to impress but carry the weight of years. In many ways, the bag reminds her of those items: sentimental, storied, always within reach. If she were to pass it on one day, she hopes it will carry those same qualities. A classic, in every sense of the word not because of its design alone, but because of the life lived alongside it.

Photographer: Thananon Thanakornkarn
Stylist: Luknut Sirivong
Makeup: Kitti Phunsarikit
Hair: Wongwarat Phruphetkaeo

In collaboration with Valentino.