Since its 2013 launch, Off-White has amassed a cult-like following with its effortlessly cool streetwear, cheeky logos, and A-list following. For those not willing to shell out US$300 – US$800 for a hoodie, however, the Virgil Abloh-helmed brand is launching a lower-priced capsule collection that’s a bit more budget-friendly.
Aptly called “For All,” the new range targeted to millennial shoppers includes graphic t-shirts and hoodies at a more affordable price point. The unisex pieces range from US$95 for a tee to US$170 for a sweatshirt, making the streetwear-infused staples a little more accessible than Off-White’s standard collection.
“The price tier allows for a new customer to see themselves within the overall concept of the fashion label. Off-White can be luxury at a traditional luxury price point, or equally it can be relevant at an affordable price point,” Abloh said in a statement.
For All may be the first of Off-White’s foray into more affordable pieces in the future. According to Business of Fashion, Abloh said, “I plan to [launch affordable collections] periodically but with the freedom to decide where and when in each instance.”
The brand’s latest venture comes after a year filled with several new projects helmed by its founder and creative director including collaborations with Nike, Warby Parker, and an upcoming collection with Ikea.
The For All collection will be available to shop in Off-White stores only starting today. The brand has locations in New York, Paris, Toronto, London, Hong Kong, and more.
This article originally appeared on Harper’s BAZAAR US.
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