off white for all
Photo: Getty

Since its 2013 launch, Off-White has amassed a cult-like following with its effortlessly cool streetwear, cheeky logos, and A-list following. For those not willing to shell out US$300 – US$800 for a hoodie, however, the Virgil Abloh-helmed brand is launching a lower-priced capsule collection that’s a bit more budget-friendly.

Aptly called “For All,” the new range targeted to millennial shoppers includes graphic t-shirts and hoodies at a more affordable price point. The unisex pieces range from US$95 for a tee to US$170 for a sweatshirt, making the streetwear-infused staples a little more accessible than Off-White’s standard collection.

off white for all
An Off-White For All sweatshirt. Photo: Courtesy

“The price tier allows for a new customer to see themselves within the overall concept of the fashion label. Off-White can be luxury at a traditional luxury price point, or equally it can be relevant at an affordable price point,” Abloh said in a statement.

For All may be the first of Off-White’s foray into more affordable pieces in the future. According to Business of Fashion, Abloh said, “I plan to [launch affordable collections] periodically but with the freedom to decide where and when in each instance.”

The brand’s latest venture comes after a year filled with several new projects helmed by its founder and creative director including collaborations with NikeWarby Parker, and an upcoming collection with Ikea.

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The For All collection will be available to shop in Off-White stores only starting today. The brand has locations in New York, Paris, Toronto, London, Hong Kong, and more.

This article originally appeared on Harper’s BAZAAR US.

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