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A spokesperson for Pantone told The New York Times that the purple hue was chosen as it “communicates originality, ingenuity and visionary thinking.” They also noted that the shade was picked as it is “the most complex of all colours, because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new.”
Pantone’s Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands. #UltraViolet Link in bio to discover more about the Pantone Color Institute and Color of the Year.
Although this choice is somewhat surprising, (last year Pantone chose a serene shade of green, and before that named rose quartz and pastel blue as the year’s top colours) some research reveals that the fashion industry may have predicted this decision.
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The designer sent several looks down the runway that were head-to-toe Ultra Violet, including an embellished jumpsuit and a metallic gown.
The hue was also seen at the Loewe runway show this year, as well as at the Moschino and Balenciaga shows.
According to The New York Times, Pantone sends ten of its employees around the world to find colour trends in food, cars, cosmetics, clothes and housewares. The team then reconvenes to discuss their findings and choose a shade. Though, if you ask us, they may as well have saved their time and just looked to Alessando Michele’s latest collection.
This article originally appeared in Harper’s BAZAAR AU.
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