Phillip Lim Casts Local Bhutanese Girls For New Campaign

No modelling experience required.

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3.1 Phillip Lim travels to Bhutan for fall 2015 campaign

They say beauty is in the eye of the beholder, and for Phillip Lim, his definition of it is raw, natural, and, well, local. The notable designer travelled to Bhutan to shoot his fall 2015 campaign with just a two-people team consisting of himself and his photographer, Viviane Sassen.

Yes, you read that right. No makeup artists, hair or wardrobe stylists were involved in the process, and the pictures turned out absolutely stunning. Known as the “World’s Happiest Country”, Lim shot a series of local girls and a 70-year-old male trek guide, all wearing none other than the label’s collection. We think they rock the pieces as well as any high fashion model out there. Have a look at the rest of the images:

A photo posted by 3.1 Phillip Lim (@31philliplim) on

A photo posted by 3.1 Phillip Lim (@31philliplim) on

A photo posted by 3.1 Phillip Lim (@31philliplim) on

A photo posted by 3.1 Phillip Lim (@31philliplim) on

A photo posted by 3.1 Phillip Lim (@31philliplim) on

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