As more and more brands depart from New York Fashion Week, Prada is instead bringing its next runway show to NYC.
According to WWD, the Italian fashion house will present its Cruise 2019 show in New York on 4 May 2018. The brand is reportedly keeping the exact location of the show under wraps, and has yet to publicly confirm the news.
When it comes to cruise collections, brands typically tap into the jet, set, go mentality and stage runway shows in special, on-location destinations. This May, Louis Vuitton is showing its Cruise 2019 show in the French Riviera while Gucci will present its collection in Arles, France. Chanel and Dior, who typically jet off to luxe, far-away locations, have yet to announce the locations of their Cruise 2019 shows.
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Last season, Prada presented its first show during resort season at thein Milan, marking the first time the space hosted a runway show.
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This year, it looks like the brand is getting in on the destination runway action by bringing its collection to New York. Now the big question is: where in the city will Prada stage its Cruise 2019 show?
This article originally appeared on Harper’s BAZAAR US.