AD3-BD3.pdfPrada never fails to impress us each season with their mens and womenswear, campaigns after campaigns. But for their latest pre-fall collection, we’re left intrigued and in awe by Miuccia Prada’s latest ad campaign, which artfully takes on the push-pull relationship between men and women.

Photographed by longtime Prada collaborator Steven Meisel, the distinctly youthful couples featured include Maartje Verhoef, Willow Hand, Aya Jones, Natalie Westling, and Julia Nobis alongside male models Niels Trispel, Artur Chruszcz, Johannes Spaas, Finnlay Davis, and Tim Schuhmacher—each staring at the camera intensely whilst they hold each other in an embrace. According to the brand, the portraits are meant to “play with the asymmetries and ambiguities men and women share with each other.”

We love the enigmatic and mysterious vibe of the portraits. They do leave us wondering, nevertheless: What are male and female roles, if at all there were any. The absence of explicitness or the detached intimacy is completely intended, and for viewers to come up with their own assumptions, according to the storied house. We are sold!



AD1-BD4.pdfWatch the campaign in motion below: