Inside The Sleek And Immersive Prada 'Re-Nylon' Installation At ION Orchard
Here's what you can expect
Following the introduction of its sustainable Re-Nylon capsule bag collection last year — featuring a brand new regenerated nylon called ECONYL created from recycled fishing nets, unwanted textiles and ocean waste — Prada has expanded its recycled nylon offerings to include a wardrobe of women's and men's ready-to-wear, shoes and accessories, all realised in black regenerated nylon.
Among the new offerings are full-skirted and slender cocktail dresses and slim-line overcoats, as well as sporty separates such as padded jackets, tees and sneakers. The collection also sees the Italian luxury house’s iconic 1984 backpack reworked into dresses with front-pockets, buckles, and webbing shoulder-straps — "a hybrid of accessory and attire, utility as decoration," that further reinforces the idea of transforming the old into new.
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Besides ready-to-wear, the collection boasts the first Re-Nylon footwear range comprising reimagined versions of the Monolith combat boots and shoes. An expanded accessory range of hats, belts and multiple bag silhouettes for men and women (think: belt-bags, backpacks, cross-body styles and an archival Re-Edition style drawn from 2000) highlights the continuous and timeless appeal of Prada's most recognisable signifier, nylon.
Prada's iconic triangle logo has also been reworked into a looped arrow — symbolic of the cyclical, renewing and everlasting life of Re-Nylon — appearing on all garments and accessories.
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Accompanying the launch is an in-store installation at its ION Orchard boutique, featuring short movies produced by National Geographic, video wallpaper evoking the sustainability principles of the project, as well as macro animations showcasing the industrial processes behind Re-Nylon, an ideology "that is sustainable and truly responsible."
Representing a commitment to sustainable practices, the expansion of the Re-Nylon renews the Prada's goal to use regenerated nylon by the end of 2021.
Scroll through to see what you can expect at Prada Re-Nylon:
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