Prada And UNESCO Raise Ocean Awareness With 'Sea Beyond' Programme

Following the launch of Prada's sustainable Re-Nylon capsule collection last year, the Italian fashion house is continuing its commitment to sustainability.

Conceived with UNESCO's Intergovernmental Oceanographic Commission (IOC), Sea Beyond is an inspiring pilot dedicated to raising ocean awareness among young people—to "educate the new generations about adopting more responsible and mindful behaviours towards the ocean and its resources, promoting sustainable consumption."

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The first phase of Sea Beyond, from October 2020 to January 2021, saw high school teachers in 10 cities around the globe—from Berlin and London, to New York and Shanghai—take part in module-development webinars conducted by UNESCO-IOC experts. Recycled-cardboard toolkits containing educational and creative materials were also delivered to participating schools. In the second phase, students (or "sea ambassadors") were tasked to create awareness campaigns focused on ocean sustainability as part of an international competition.

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Come March 26, the winning campaign will be announced by an international jury—including Lorenzo Bertelli, Prada Group Head of Corporate Social Responsibility; Vladimir Ryabinin, Executive Secretary of the Intergovernmental Oceanographic Commission and Assistant Director General of UNESCO; Fabien Cousteau, aquanaut, oceanographic explorer and environmental advocate; and writer Alessandro Baricco, among others—during a virtual event. The winning campaign will be broadcast on social media, as well as on Prada and UNESCO websites; the winning high school will receive €5,000 to invest in educational material.

Catch the livestream on www.pradagroup.com, on March 26, 2021 at 9pm SGT.

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