Proenza Schouler

The word in fashion right now is customization and designers playing wordsmith. From patchwork and pins on denim, to shirts with strong messaging, individuality reigns. Proenza Schouler is getting in the word game with a new new handbag and pin collection, launched today exclusively on the company’s website.

Below, watch a video premiering the perforated bags and individual pins. The classic PS1 bags retail for $2,960, and zip pouches retail for $590, with individual pins coming in at $120 each.