Proenza Schouler Launches Its First Multi-Model Campaign

For Proenza Schouler’s fall 2015 ad campaign, designer Jack McCollough and Lazaro Hernandez are said to have taken a new attitude with little to no direction given to photographer David Sims. What they did provide him with, was a sizable cast of early '00s It-models—the house’s first campaign featuring more than one girl—including Liya Kebede, Anne Catherine Lacroix, Karolin Wolter, and Liisa Winkler.

Decked in leather headbands, graphic fishnet tights and jaunty frocks, the all-female cast were photographed in motion against a stark, white wall—each casting strong shadows in the background and perfectly capturing the enduring ease of the label with their fluid poses. Discover the full campaign below.