Rachel Bresnahan Frances Valentine
Photo: Courtesy

The Marvelous Mrs. Maisel star Rachel Brosnahan, niece of the late Kate Spade, stars in a new campaign honoring the designer, who passed away last June. The campaign is for Frances Valentine, an accessories line launched by Spade and her husband Andy in 2016, which was named after their daughter.

Brosnahan announced the news on Today this morning, telling Hoda Kotb, “It’s really lovely to see those special pieces of our family reflected through this collection and the ones before.”

She also reflected about her aunt, adding, “When you lose someone you love very, very much, you spend a lot of time trying to think about how to keep their spirit alive… There is so much of her left behind and this was an opportunity for us to celebrate her life and her legacy.”

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The campaign, shot by Cepis, shows Brosnahan in bold, playful, and colorful looks, emulating Spade’s whimsical and chic personal style, while sporting bags, shoes, and jewelry from the Frances Valentine Spring 2019 collection. The actress even has her brunette hair styled in Spade’s signature updo.

In one shot, she wears a yellow satchel called the Midge, named after her character in The Marvelous Mrs. Maisel. The design was released in 2017, WWD reports.

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Brosnahan has paid tribute to her aunt Kate, whom she endearingly referred to as Katy, multiple times on Instagram since her passing. Days after her death, the actress recalled fond memories of Spade by posting a video of her dancing on Instagram.

“She had a light that words can’t capture but touched everyone she came into contact with,” she captioned the post. “She was exceedingly kind, beautifully sensitive, insanely talented, funny as heck and one of the most generous people I have ever known. She was effervescent. Hug your loved ones extra tight today.”

This article originally appeared on Harper’s BAZAAR US.

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