This year, Ralph Lauren is celebrating the 15th anniversary of its long-running Pink Pony Campaign, which has supported medically under-served communities experiencing breast cancer in various ways such as education, treatment and research.
“Breast cancer is not just a women’s issue,” said the designer. “It affects all of us—the husbands, fathers, brothers, children and friends of the women dealing with this dreaded disease.”
Lauren’s instantly recognisable Pink Pony items make a comeback this season with an extensive range of fashion and lifestyle products going on sale to benefit the charity. It includes perennial favourites such as the iconic Polo mesh, long and short sleeve T-shirts, sweatpants and hoodies. Also, a special addition this year is the Ricky Drawstring bags, which come in two different sizes and colors—pink and black.
In Singapore, we’re doing our part for charity as well. This means that 25% of the proceeds from each sale of the Pink Pony apparel collection will go towards the Breast Cancer Foundation, while a full 50% of sales of the Ricky Drawstring will be donated to charity. Doing good while having some retail therapy? There really is no reason why everyone can’t support a great cause through shopping this season.
The Ralph Lauren Pink Pony apparel collection will be available at Polo Ralph Lauren Shaw Centre, #01-01/02/03 & #02-01/02/03, Shaw Centre, while the accessories collection will be available at Ralph Lauren Marina Bay Sands, #B1-72, The Shoppes at Marina Bay Sands. The full collection will also be available on www.ralphlauren.com.
Text by Nayeun Kim