After opening its first flagship store in New York in 2015, Ray-Ban has quickly followed that with stores in Shanghai, London and Milan, and now, it has made its way to sunny Singapore. The physical store will carry the full range of sunglasses, opticals and junior styles, all fitted for the Asian audience. It will also be the first store in Singapore to provide truly authentic Ray-Ban prescription lenses with an in-store ophthalmologist.
“We want to create an experience and not just a store for Ray-Ban customers,” said Alessandro Medi, Regional Director Retail South East Asia, Luxottica. “We want to translate the core principles of the Ray-Ban spirit into a physical space, a temple which is the maximum expression of the Ray-Ban brand. We believe that the Ray-Ban store will reinforce brand connection and awareness. It will offer consumers a full product assortment and service.”
Here are all the celebrities and influencers who turned up to celebrate the opening:
Ray-Ban is located at Plaza Singapura, #01-25.