RE.UNIQLO Breathes New Life Into Unwanted Clothing
Under the initiative, pre-worn UNIQLO items will be recycled as part of new products
With increasing awareness of fashion’s pollutive impact on the environment, consumers are becoming more conscious when it comes to their purchases, while brands have committed to sustainability by launching initiatives and programs that advocate transparency across their production stages. Circular fashion is positively picking up pace.
Enter UNIQLO's new recycling program, RE.UNIQLO, that gives unwanted clothing new life — a step towards "benefiting the environment and communities by keeping valuable resources out of landfills."
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Re.Uniqlo Down Recycling Process
Building upon the brand's All-Product Recycling initiative launched in 2006 — where lightly used clothing from customers were donated directly to refugees and those in need while promoting product-to-product recycling — RE.UNIQLO focuses on recycling, reusing and reducing.
Under the initiative, pre-worn UNIQLO items are recycled as part of new products, and in so doing reduces the amount of waste, carbon dioxide emissions, and resource consumption throughout product life cycles.
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The first product from the program to be launched is the Recycled Down Jacket, crafted with rejuvenated down taken from 620,000 jackets collected in Japan. Reimagined by the Uniqlo U design team at the UNIQLO Paris R&D Centre headed by Artistic Director Christophe Lemaire, the sleek, lightweight and sustainable range of jackets is available in four colourways: dark gray, dark orange, brown, and dark green.
Donate your unwanted UNIQLO down products at any UNIQLO store between 12 October 2020 and 31 January 2021, and receive a $10 voucher that can be used on any product.
Find out more here.
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