Cool, It-brand Reformation produces 52 collections a year—pieces that sell out, get worn and get Instagrammed endlessly by models, actresses, bloggers, It girls, and the enviably chic girl you see walking down Mercer Street. For one of those collections, the brand is lending a decidedly French feel with a collaboration with Jeanne Damas. “Jeanne has such incredible personal style,” Yael Aflalo, founder of Reformation explained of the union, “Her French roots and vintage clothing inspiration create this incredibly chic ’70s Parisian girl, which is really in line with what Reformation does—she just gets it, and has it.”
Damas, for her part, is a fan of the eco-friendly brand, “The first time I walked into one of the New York stores by chance, I thought it was the perfect store with the chicest and most perfect selection. I wanted to buy it all!” Damas said.
The one-time collaboration is comprised of pieces reminiscent of the decade ruling fashion right now—the 1970s—offering the stripe tee, the mini skirt, the flare jean and the even more flared jumpsuit. “For this collection, I wanted to reflect a season-less approach with a ’70s woman in mind, who’s natural and sexy, strolling and dancing in Arles [where the photoshoot took place], on a hot night.” See Damas in the goods as they hit Reformation stores and thereformation.com today.