Rihanna performing at the Victoria Secret's fashion show, 2012
In a move so obvious that you'd swear it already happened, Rihanna has finally scored a trademark for her own fashion empire.
The hitmaker's company Roraj Trade LLC registered and trademarked '$CHOOL KILLS'— yes, with that exact stylization of dollar sign and lower-case "lls"—in New York last month under the categories 'leather products' and 'clothing products'. The move reportedly marks the beginning of a foray into a new career path for Rihanna, starting with accessories.
"She still loves the music," a source said, "and it's what launched her, but this is her focus right now."
Rihanna arriving at the 2015 Met Gala in Guo Pei
As a tireless rip-jean advocate, sheer aficionado and lover of statement sunglasses, the move has many wondering why the bajan beauty hasn't done this sooner? After all, she knows how to market a label from her experience of being the face of Dior, and has already proved she can design by creating a capsule collection for River Island.
If the singer's make-up range for MAC, which sold out in minutes, is any indication, $CHOOL Kills will be a success. Here’s some Rihanna signatures we hope make the collection:
RIPPED DENIM
Rihanna out and about in Paris, 2015
ALL THAT SHEER
Rihanna arriving at the “Met Gala” afterparty in New York, 2015
LARGER-THAN-LIFE COATS
Rihanna in a Raf Simons coat while out and about in New York, 2015
HATS
Rihanna at the Lanvin show, 2014
SUNGLASSES
Rihanna at the Dior runway show in Tokyo, 2015
LOGO T-SHIRT
Rihanna in a Hyien Seo tee out and about in New York, 2015
BOOTIES
Rihanna with Madonna at the Tidal launch event, 2015