In a move so obvious that you’d swear it already happened, Rihanna has finally scored a trademark for her own fashion empire.
The hitmaker’s company Roraj Trade LLC registered and trademarked ‘$CHOOL KILLS’— yes, with that exact stylization of dollar sign and lower-case “lls”—in New York last month under the categories ‘leather products’ and ‘clothing products’. The move reportedly marks the beginning of a foray into a new career path for Rihanna, starting with accessories.
“She still loves the music,” a source said, “and it’s what launched her, but this is her focus right now.”
As a tireless rip-jean advocate, sheer aficionado and lover of statement sunglasses, the move has many wondering why the bajan beauty hasn’t done this sooner? After all, she knows how to market a label from her experience of being the face of Dior, and has already proved she can design by creating a capsule collection for River Island.
If the singer’s make-up range for MAC, which sold out in minutes, is any indication, $CHOOL Kills will be a success. Here’s some Rihanna signatures we hope make the collection:
ALL THAT SHEER