Things are definitely going well for the girls in K-pop group Blackpink. Besides scoring a high octave collaboration with pop goddess Lady Gaga, the group’s latest single ‘How You Like That’ also beat K-pop juggernaut BTS record. The new music video —released on Friday (June 26) — got a whopping 82.4 million views in the first 24 hours of its release on YouTube. BTS’s single ‘Boy With Luv’ released in April 2019 garnered a total of 74.6 million views in the first 24 hours after the video debuted.
And now Rosé, a member of the quartet, is unveiled as one of the global faces for luxury fashion label Saint Laurent. Photographed by legendary lensman David Sims, she’s featured wearing a leopard-print pussy-bow blouse and black trousers.
Other members of the girl group—Lisa, Jenny and Jisoo—are also ambassadors for Celine, Chanel Beauty, and Dior Beauty, respectively.
Creative director Anthony Vaccarello has also enlisted ’90s heartthrob Lenny Kravitz as part of Saint Laurent’s global campaign for fall/winter 2020.