Rosie Huntington-Whiteley Is Ugg's First Global Ambassador
The model stars in the autumn/winter 2016 campaign
Rosie Huntington-Whiteley has been appointed the first-ever global women's brand ambassador for Ugg.
The model, actress and Bazaar cover star features in the fall/winter 2016 campaign, which will roll out internationally in August.
"It's an honour to be partnering with a global brand that is loved as much as Ugg," said Huntington-Whiteley. "When I started modelling, one of the first things I ever purchased was a pair of Classic boots as comfort to me is everything. The updated Classic offers the same immediate comfort but now with an edgier, street-style appeal that can be worn indoors or out."
The appointment coincides with the brand's biggest relaunch since its inception 37 years ago, with the Classic boot getting new outsoles, improved cushioning and better protection from water and stains.
"As an internationally accomplished model and actress, Rosie's effortless elegance and authentic love for Ugg makes her the perfect ambassador as her confidence, style and natural warmth mirror our brand values perfectly," said Dave Powers, president of Deckers Brands. "Originally from England but now based in Malibu, Huntington-Whiteley personifies what it means to live a contemporary-Californian casual, yet global, lifestyle. We could not be more proud to welcome her into the Ugg family."
From: Harpers' BAZAAR UK