By Aaron Kok - published
In many ways, you don’t associate the Bottega Veneta brand as one with humour. Craft, elevation, art, sure. But a wink-wink-nod-nod joke? Hardly.
Perhaps Matthieu Blazy probably knows this just as well—that the Bottega woman has now been accustomed to his penchant for tactility and silhouettes that belong in the halls of Art Basel—so for his spring/summer 2025 showing, he chose to bring the fun back into fashion.
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Explaining his reference this season, he looked to the movie E.T, particularly a scene where the cute alien was disguised in a pile of plush toys so you’d miss it if you didn’t look hard enough. This blink-and-you’ll-miss-it approach then manifested in the playful details that peppered throughout the collection: rabbit head buckles, matchstick fringing and so on.
In a dimly-lit room, rows and rows of animal-shaped bean bag chairs greeted showgoers that included a who’s who of fashion and culture: Michelle Yeoh, TikToker Jools Lebron of “very demure, very mindful” fame, Stray Kids’ I.N, Nara Smith and many more.
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Allegedly, the bean bags that guests were assigned to were also specifically chosen for them: see Jacob Elordi’s bunny chair that mirrors his bunny ear pose in an earlier Bottega Veneta campaign, or Kendall Jenner’s horse-themed chair that shows her love for equestrian riding. Models showcased Blazy’s signature talent for drawing up imaginative prints, textures and silhouettes, and we’ve got some of our favourite looks ahead to share.
LOOK 1
At one glance, it’s easy to miss the myriad of details that make this look so interesting. Sure, it looks like a woman who’s on her way to work, and has stopped by the florist for a little floral pick-me-up. But squint a little closer and you’d realise a couple of things: Her skirt is actually more of a trouser-skirt hybrid, with one side clothed in a full-legged pant whilst the other side drapes into an asymmetrical skirt. Then there’s the buckle: a rabbit head motif. Her collars? Dotted with matchstick heads. The flower in her hand? Actually a woven sunflower wrapped in brown leather that’s made to mimic flower packing paper. It’s a little mind-boggling, and so fun to deconstruct as you stare at it longer.
LOOK 23
With Blazy, you can always expect that he will deliver big on the textures, and one of the early indicators that he wasn’t straying from this came with this look. Visually, it’s a riotous cacophony of colour—pink, yellow, white and black all melanged together—and culminates in this head-to-toe ensemble. The designer wanted to also explore a childlike fascination to clothing, which explains the shaggy hat that adorns this look—how many times have we taken our mother’s clothing and worn it on our heads?—and the little beaded tassels at the end of the skirt add a sense of playfulness.
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LOOK 31
Ever since his first collection for the House, Blazy has always looked to the everyday for inspiration. His first look shown in his debut was a pair of jeans and a plaid shirt that is actually both cut from leather. In many ways, this has become a recurring motif that springs up each season, and this season, it’s done in a darker brown check shirtdress with a pair of chambray-looking trousers. The look is teamed with a gorgeous burgundy tote bag that comes finished with rugby-like whipstitching.
LOOK 44
Remember that yearning that Blazy had to explore fashion through a childlike sense of wonder and dress-up? This look pulls that reference up wonderfully. The designer opted to throw out last season’s tailored-and-rounded silhouettes in favour of a look that feels as if you’re wearing an item that’s five sizes too big. Case in point: this oversized jacket that looks like you nipped it from your dad’s closet, threw it together with your mum’s skirt and had a little fashion parade around the house.
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LOOK 70
Blazy knows his crowd well enough to know that when it comes to party dressing, the standard fare of sequins and tight-and-short just won’t do. These are women who converse in Kusama and Kapoor, mind you, and they need clothing that mirror their personalities. In sticking (pun intended, sorry) with his theme of innocence and second-glance details, Blazy sent out this matching top and skirt, each item embroidered with swinging metal matchsticks that at first take, may look like standard fare bugle beads strung together. It’s fun, it’s irreverent, it’s very Bottega Veneta.