Sandro’s Evelyne Chetrie Talks Style, Modernity And Femininity

Founder and Artistic Director of Sandro, Evelyne Chétrite, is leading the charge in creating affordable luxury designs for women who love modernity and femininity

Founder-Sandro-Evelyne-Chertrite

Photo: Courtesy

Since opening Sandro’s first boutique in the centre of Paris’ Marais district in 1984, Chétrite has turned the label into a global force with its brand of contemporary French dressing, delivering a devil-may-care attitude that mixes androgynous streetwear with feminine classics. Thirty years on, Sandro remains a family-owned business, with Evelyne’s son, Ilan, spearheading the Sandro Homme line as its Artistic Director—giving it the same French insouciance that mixes cool with chic.

She has put together a spring/summer 2019 collection that celebrates the cultural heritage heritage of the ’90s by juxtaposing streetwear with sophisticated pieces like classic faded jeans, gold chain-print bowling shirts and yachting-style stripes.

How has your background influenced your attitude and design philosophy?

I grew up in Morocco, which I love for its vivid colours and beautiful handcrafted materials. Then, as a teenager, I moved to Paris, a fashion capital with a rich history. Both these experiences influence what I do at Sandro; utilising beautiful fabrics while maintaining a quintessentially French aesthetic.

Sandro-SS19-Look-9

Photo: Courtesy

How has Sandro evolved over the years?

When we created Sandro in 1984, I never thought it would become an international brand with stores all over the world. When I first started, I designed for myself—classic, good quality pieces that are comfortable—it was that simple. I also wanted to create a workplace that feels like a community, and I think we’ve achieved that with our family business. I don’t want to rush the expansion of the brand. We need to be patient and continue being focused on surprising our customers.

What are the five Sandro essentials that every woman should have?

The Flame sneaker, which is our bestseller. Also, skinny jeans are timeless, but for now, I’d say a slightly flared pair in dark grey is more chic. A well-tailored suit with the perfect balance of masculinity and femininity; a lace dress and a chic, laid-back androgynous coat.

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A Well-Tailored Blazer. Photo: Courtesy

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Sandro-flame-sneaker

Flame Sneaker, $410 Photo: Courtesy

What’s the most fulfilling part about being a fashion designer?

Designing a new collection is always fun. Spotting someone in a Sandro design on the street brings me joy.  Seeing customers happy and comfortable while they shop instore is also great.

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