Emma Stone-Alicia Vikander-Lea-Seydoux-Louis Vuitton
Courtesy: Louis Vuitton

New year, new me, new bag—that’s the way the saying goes, right? Here to make a case for Louis Vuitton’s brand new leather bags are Emma Stone, Alicia Vikander and Léa Seydoux—each representing the charisma, uniqueness and functionality of each bag.

Courtesy: Louis Vuitton

Since we were first introduced to her on the big screen, Emma Stone has been our favorite quirky girl-next-door, especially in movies like Easy A and in The Amazing Spider-Man series. Now, you’re going to love her as one of Louis Vuitton’s Leather Goods campaign ambassadors where Stone exclusively poses with the Capucines. It’s a classic bag featuring simple lines, a geometric frame with supple finishes—think old school fabulosity meets contemporary cool. It’s for the sophisticated woman of tomorrow who appreciates a little tradition.

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Courtesy: Louis Vuitton

Alicia Vikander has been in Louis Vuitton campaigns since 2015 so it made sense to bring her back to represent the Twist bag. It’s got a playful yet powerful personality much like Lara Croft, the character she played in the 2018 film, Tomb Raider. It features a sliding chain strap and an ingenious twisting Louis Vuitton logo clasp—which honestly, is reason enough to get this bag.

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Courtesy: Louis Vuitton

Parlez-vous français (do you speak French)? It’s okay if you don’t, because fashion is a universal language. Which is why Léa Seydoux, who represents both French cinema and Hollywood, is such a brilliant choice for this campaign. She represents the Dauphine, which is a contemporary take on the house’s 1976 monogram classic. It features luxurious leather spotlighting the circular Louis Vuitton logo buckle, and it’ll look just as good with t-shirt and jeans as it would be with a designer dress, and who doesn’t love versatility?

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