Say Hello To Your New Favorite Bag, Courtesy Of Louis Vuitton

New year, new me, new bag—that’s the way the saying goes, right? Here to make a case for Louis Vuitton’s brand new leather bags are Emma Stone, Alicia Vikander and Léa Seydoux—each representing the charisma, uniqueness and functionality of each bag.

Since we were first introduced to her on the big screen, Emma Stone has been our favorite quirky girl-next-door, especially in movies like Easy A and in The Amazing Spider-Man series. Now, you’re going to love her as one of Louis Vuitton’s Leather Goods campaign ambassadors where Stone exclusively poses with the Capucines. It’s a classic bag featuring simple lines, a geometric frame with supple finishes—think old school fabulosity meets contemporary cool. It’s for the sophisticated woman of tomorrow who appreciates a little tradition.

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Alicia Vikander has been in Louis Vuitton campaigns since 2015 so it made sense to bring her back to represent the Twist bag. It’s got a playful yet powerful personality much like Lara Croft, the character she played in the 2018 film, Tomb Raider. It features a sliding chain strap and an ingenious twisting Louis Vuitton logo clasp—which honestly, is reason enough to get this bag.

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Parlez-vous français (do you speak French)? It’s okay if you don’t, because fashion is a universal language. Which is why Léa Seydoux, who represents both French cinema and Hollywood, is such a brilliant choice for this campaign. She represents the Dauphine, which is a contemporary take on the house’s 1976 monogram classic. It features luxurious leather spotlighting the circular Louis Vuitton logo buckle, and it’ll look just as good with t-shirt and jeans as it would be with a designer dress, and who doesn’t love versatility?

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