Asia is a big market for fashion, so it's natural brands will want to tap on the power of celebrity endorsement to push their brand's name into the public consciousness.
So who should we see today at Coach but Choi Sooyoung of Girls' Generation and Choi Minho of SHINee, two of the hottest Kpop stars leading the Hallyu, or Korean Wave.
And speaking of influence, how can we miss out Carine Roitfeld? The French stylemaker (and BAZAAR's global fashion director) was looking absolutely divine and was all-smiles when approached.
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