The industry whispers that circulated during Paris Fashion Week about Marco Zanini’s replacement at Schiaparelli have turned out to be true. The French couture house has appointed Bertrand Guyon as design director, to oversee both the haute couture and prêt-à-couture collections. While he’s not a marquee name, that doesn’t mean the École de la Chambre Syndicale de la Couture Parisienne graduate’s resumé isn’t admirable: Before taking the creative lead at Schiaparelli, Guyon has held stints at both Christian Lacroix and Givenchy, with Valentino being his most recent post.
“Elsa Schiaparelli is an enchanting couture house. I have always been fascinated by its exceptional legacy, its luminous and intimate story, its quirky and poetic world, its ultimate chic and its endless creativity,” commented Guyon. “I feel honoured to be part of Schiaparelli today and develop it further, respecting its heritage and tradition while adding a contemporary and modern take, something Elsa Schiaparelli has always demonstrated.”
How will this sleeping beauty brand be coaxed out of it’s slumber? We’ll have to wait and see what Guyon will whip up for his first couture collection for Schiaparelli in July.