Prada’s eyewear never disappoints—even when it means not wearing them physically. The label recently announced their latest venture, Prada Raw Avenue, bringing interactive digital experience to a whole new level. In the form of a website, users can experience Prada’s sunglasses through the eyes of six different illustrators. Think of it as a live virtual runway accompanied with artistic insights.
The Instagram-famous illustrators from around the globe include Carly Kuhn, Megan Hess, Blair Breitenstein, Judith van den Hoek, Wong Ping and Vida Vega. Though the full site experience will only launch on June 26, a preview is available at raw.prada.com.