Photo: Getty

Selena Gomez‘s return to the spotlight may be slow and steady, but it’s by no means subtle. She made a buzzworthy comeback (and win) at the American Music Awards, started posting on Instagram again (she’s the most followed account on the app) and shown that her chic street style has not skipped a beat, despite a three-month hiatus. Now, we may be seeing much more of the star once again, as she could be the next face of Coach.

This morning, it was reported that the singer and actress signed a $10 million deal with the American luxury label. The contract would make Gomez the face of Coach—she’ll be expected to star in ad campaigns—and at the helm of her own line for the brand, a source told Page Six. Tommy Hilfiger tapped Gigi Hadid for a similar strategy this year (which turned out to be so successful, it’s slated for a second collection).

Perhaps this explains why the 24-year-old was recently spotted in a Coach graphic tee and handbag last week.

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Photo: Splash

Earlier this year, Gomez was announced as the face of Louis Vuitton and starred in her first major fashion campaign in the brand’s Series 5 ads in June. She’s also been spotted front row at its shows in Paris, and has frequently sported Nicolas Ghesquière designs on the red carpet, including the Met Gala in May.

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Photo: Bruce Weber

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Now, after she’s teamed up with the French brand, we can’t wait to see what she’ll bring to the American heritage label, which just celebrated its 75th anniversary. If her designs turn out anything like her personal style, this could eclipse Tommy x Gigi as the designer-celebrity collab to watch.

From: Harper’s BAZAAR US