By Larissa Wong - published
In the past few years, we’ve seen an increasing number of celebrities and trendsetters turning to Vietnamese fashion brands for their bold, innovative designs. From striking stage ensembles to viral Instagram posts, Vietnamese labels are making waves for their ability to create distinctive and artistic looks that appeal to the ever-changing tastes of fashion girls all around the world. We caught a first glimpse of the brands’ growing popularity with Ho Chi Minh City-based brand Fancì Club. Founded by Duy Tran, the brand's designs have been the catalyst for trends like rosette-adorned matching sets, bow-clad corsets and sheer asymmetrical flowing skirts.
That was just the start of the Vietnamese fashion label boom, and their transition onto the global stage. While fashion can be a competitive and daunting industry to enter, Vietnamese brands have risen against all odds to become viral sensations. We are seeing unmatched creativity, fabulous campaigns and an impressive celebrity clientele, including the likes of BLACKPINK, Bella Hadid, Dua Lipa, Aespa and many others.
With a plethora of rising stars in the Vietnamese fashion stratosphere, here are some Vietnamese fashion brands to check out on your next trip to Ho Chi Minh City—or even right here on your phone.
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1. Lsoul
If you’re wondering what all your K-pop biases have been wearing on stage, it’s Lsoul!
Founded in 2017 by Nguyen Trong Lam, Lsoul’s designs are undeniably eye-catching and characterised by a blend of “femininity and individuality”, as per the brand’s website. Lsoul’s creations are equal parts experimental and flattering, with structured silhouettes and daring textures and patterns. The brand is most well-known for its corset and mini skirt sets, as well as its striking body-hugging mini dresses.
Lsoul has garnered significant international recognition in the last few years. Its pieces were worn by Jennie and Lisa in their “Mantra” and “New Woman” music videos, respectively. The brand has also been engaged to create custom stage outfits for the BLACKPINK girls, Aespa, Madison Beer, TWICE and Thai sweethearts Lingling Sirilak Kwong and Orm Kornnaphat Sethratanapong.
The Lsoul store is located in District 1, Ho Chi Minh City. Visit Lsoul’s website or official Shopee store for more information.
Lincoln Set, $102.42, Lsoul at Shopee
2. She by Shj
She by Shj is one of the more popular Vietnamese fashion labels among the younger Gen Zs. The trendy and affordable label focuses on everyday fits that often have feminine silhouettes, vibrant colours and playful patterns—perfect for the couquette girlies.
The She By Shj store is located in District 1, Ho Chi Minh City. Visit She By Shj’s website or official Shopee store for more information.
Leia Top, $38, She by Shj
3. Bunnyhill Concept
This one’s for the edgy gals that love a ‘small top, big bottom’ outfit. Bunnyhill Concept went viral for its baggy balloon-silhouette trousers, which are significantly oversized yet extremely flattering. The brand is best known for its baggy trousers, cargo pants and corset tops, which are perfect for the girls who love a night out.
The Bunnyhill Concept store is located in District 3, Ho Chi Minh City. Visit Bunnyhill Concept’s website or official Shopee store for more information.
Charmesh Top, $55.58, Bunnyhill Concept at Shopee
4. Lider
To the boys and the girlies who prefer something less form-fitting, we didn’t forget about you! Lider is the brand for those who love a streetwear look. It’s got endless variations of oversized button-ups, jean shorts (a.k.a jorts), baggy tees and a few matching sets that you can throw on to slay the day, with little to no effort.
The Lider store is located in District 1, Ho Chi Minh City. Visit Lider’s website or official Shopee store for more information.
Wide Leg Flip-Flop Jeans, $133.32, Lider at Shopee
5. Tatichu
Tatichu is a brand that will resonate with maximalist fashion girls who love to have fun with their style. With its sculptural structures and unique embellishments, Tatichu’s collections are a burst of youthful energy.
Featuring lace-up details, cropped jackets, body-hugging corsets, and eye-catching graphic and textural patterns, Tatichu strikes a perfect balance between femininity and streetwear. Denim is often a standout material in many of its collections, reimagined with innovative cuts and finishes, adding a touch of fun to the timeless fabric.
The Tatichu store is located in District 3, Ho Chi Minh City. Visit Tatichu’s website or official Shopee store for more information.
Raw Printed Tank Pleated Mini Dress, $178.05, Tatichu
6. Huelley Rose
Huelley Rose is renowned for its contemporary yet sophisticated take on womenswear—expressed through bold cuts and the use of refined, luxurious materials. Its pieces often feature clean lines and sleek silhouettes that are enhanced with details like asymmetrical hemlines, structured corsetry, and delicate ruching.
Somewhere along the lines of romantic and edgy, Huelley Rose gives us the best of both worlds with flattering cuts that celebrate the female form, such as fitted bodices and flowing skirts. Additionally, accents like cut-outs, lace-up details, and tiered layers are seamlessly incorporated to give each piece a subtle edge.
The Huelley Rose store is located in District 1, Ho Chi Minh City. Visit Huelley Rose’s website for more information.
Rella Top, 153.71, Huelley Rose
7. Fancì Club
Founded in 2018 by Duy Tran, Fancì Club has grown to become one of the most highly-celebrated Vietnamese brands worldwide. It is best known for its celebrity-approved trend-setting designs, which exude confidence and sensuality with daring cut-outs and skintight silhouettes while embracing a fun and flirtatious energy with romantic embellishments. You’ll probably recognise its viral rosette-embellished corsets and flowing ruffle dresses, spotted on A-listers such as Kylie Jenner, Hailey Bieber and Bella Hadid, to name a few.
Fancì Club’s bold designs have been spotted on the likes of Lisa and Jisoo, Dua Lipa, Doja Cat, Olivia Rodrigo and more recently, Eurosummer pop icon Zara Larsson.
The Fancì Club store is located in District 2, Ho Chi Minh City. Visit Fancì Club’s website for more information.
Agenda Bustier Corset, $754.65, Fancì Club
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8. Bupbes
Bupbes, derived from the Vietnamese term “búp bê”, meaning “dolls”, is a brand that exudes both class and playfulness. True to its name, its doll-like blend of feminine silhouettes and daring contemporary touches have made it a favourite amongst K-pop idols, especially on stage. Its charming pieces often involve delicate embellishments, soft fabrics and flattering silhouettes as well as bold patterns to add an edge.
Bupbes’s designs have been spotted on the likes of TWICE’s Tzuyu, Rosé, all the girls of I-dle and Jisoo on stage at BLACKPINK’s “Deadline World Tour”.
Visit Bupbes’ website for more information.
Eddie Corset Top, $435.02, Bupbes
9. Aeie Studios
Aeie Studios, a Ho Chi Minh City-based label, is dedicated to creating Vietnamese culture-inspired designs into contemporary works of art. Its innovative silhouettes often feature asymmetrical cuts, strategic cut-outs, and avant-garde layering techniques. The brand’s emphasis on the use of deadstock fabrics will appeal to those looking out for sustainable fashion.
The Aeie Studios store is located in District 2, Ho Chi Minh City. Visit Aeie Studios’ website for more information.
Mi Musa Dress, $248.13, Aeie Studios
10. Datt
Datt is the perfect option if you’re on the search for something sophisticated and distinctive. It is popular for its viral tattoo skin mesh top, as well as its textural blouses and evening dresses. The designs typically come in neutral palettes with an added flair from unique ruffle details, drapes and tired layering. Yes, she is Datt girl.
Datt’s star-studded clientele includes model Elsa Hosk, award-winning singers Raye and Kali Uchis.
The Datt store is located in District 1, Ho Chi Minh City. Visit Datt’s website for more information.
Camille Mini Dress, $645.97, Datt
11. So Dópe Club
So Dópe Club is a Gen Z fashion girl’s uniform—it’s trendy, youthful and playful. The brand draws inspiration from current fashion trends and incorporates its own unique touch with fun button detailing, lace trim and bold patterns. From office siren-style matching sets to tennis-core, So Dópe Club is perfect for those who love trendy standout ensembles for any and every occasion.
The So Dópe Club store is located in District 3, Ho Chi Minh City. Visit So Dópe Club’s website or official Shopee store for more information.
Tenderal Skirt, $45.97, So Dópe Club at Shopee
12. Mångata
For those who like their Y2K with a distinctly playful twist, Mångata is a must-know. Born in the heart of Ho Chi Minh City, this brand is where Y2K nostalgia meets manga magic, all wrapped up in a signature style that’s equal parts mischievous and adorable. Think baby tees, mini skirts, corset-style tops, ruffles and lace, with feminine silhouettes and playful details that make each piece feel made for your next Instagram dump.
The Mångata store is located in District 1, Ho Chi Minh City. Visit mångata’s website or official Shopee store for more information.
Neecho Shorts, $92.55, Mångata at Shopee
13. Into.eight
For a dose of playful femininity, Into.eight is a label worth bookmarking. The brand puts a contemporary spin on romantic dressing, with figure-hugging silhouettes, delicate details and a youthful palette that feels effortlessly polished. From going-out tops to statement dresses and separates, Into.eight’s pieces strike the sweet spot between flirty and wearable.
The Into.eight store is located in District 3, Ho Chi Minh City. Visit into.eight’s website or official Shopee store for more information.
Vanilla Top, $44.69, Into.eight at Shopee
14. Erys
Erys takes a more refined approach to contemporary dressing, pairing clean silhouettes with feminine details and a sensual edge. Its collections are built around versatile pieces that feel put together without being overly formal, from sculptural tops and sleek dresses to elevated separates. The result is a wardrobe that feels modern, understated and effortlessly chic.
Visit Erys’s website for more information.
Open Back Ring Midi Dress, $130, Erys
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15. Smooch
Smooch brings a youthful energy to your everyday wardrobe. The brand is known for flirty silhouettes, figure-skimming cuts and romantic details, with pieces that feel sweet and sexy. From going-out tops to reliable separates, Smooch is one to have on your radar when you want your wardrobe to do a little more.
Visit Smooch’s website for more information.
Petal Top, $89, Smooch
This article contains products independently selected by our team of editors and writers. If you buy something through our retail links, we may earn an affiliate commission. All prices listed are accurate at the time of publishing.