We’re all well aware of the Kate effect: that inevitable phenomenon in which Kate Middleton wears something and it instantly sells out. But it would appear she’s not the only royal with the trendsetting power. Prince George, who usually inspires mass hysteria with his chubby cheeks and all-around adorableness, has now graduated to causing frenzies of the sartorial sort just like mom.
The little monarch made headlines Friday evening when he met the Obamas at Kensington Palace wearing a too-cute-for-words personalized robe over blue-and-white gingham pajamas and tiny velvet slippers. According to People, within minutes of his photo with the President and First Lady hitting the Internet, the buzzed-about bathrobe from childrenswear retailer My 1st Years was completely sold out.
“We are thrilled that Prince George chose our robe to wear when he met President Obama,” the company’s founder Daniel Price told People. “Our website has gone crazy ever since the photo was released!”
The same goes for Prince George’s navy velvet slippers from Trotters, which feature a red propeller airplane embroidered on each toe, and are advertised on the site as having a “fruity scent.” These sweet-smelling shoes are out of stock as well.
The George effect is officially a thing.
Princess Charlotte is said to have her own version of the sleepwear ensemble but with pale pink gingham trim and embroidery, People reports. That colourway, too, is sold out—and Charlotte didn’t even make an appearance in it. We can only imagine what her influence will be in a few years…
From: Harper’s BAZAAR US