Photo: Courtesy of Pomelo

In light of the recent coronavirus crisis, many fashion and beauty brands around the globe are looking for ways to give back and help their community. Here in Singapore, a host of brands are creating reusable facemasks, giving back with each purchase, and even donating all their proceeds to COVID-19 relief efforts.


In support of communities and customers during the COVID-19 crisis, fashion e-tailer Zalora has introduced an Essential Supplies category to deliver basic necessities and home essentials. Food, personal care and pharmaceuticals are now available in the assortment, including hand sanitisers, facemasks, detergents, cleaners, health supplements, food, snacks and more. In addition to these efforts, Zalora has also opened its platform as a donation channel in partnership with the Singapore Red Cross. Proceeds from the e-donation drive will be used to support customised care packages and psychosocial support calls for seniors living alone, sanitation kits for Red Cross Singapore’s volunteers and staff who continue to provide humanitarian services to the vulnerable. On top of monetary aid amassed through the ongoing #ZALORACARES e-donation drive, 39,474 masks have been delivered to the Red Cross.

Find out more HERE.

Vestiaire Collective

Leading global platform for desirable pre-owned fashion, Vestiaire Collective, is currently running two initiatives with all proceeds going towards the Singapore Red Cross COVID-19 relief efforts. The first is a Singapore and Hong Kong Collective Charity Sale, where Vestiaire Collective has partnered with some of the regions most fashionable personalities, including our very own Editor-In-Chief, Kenneth Goh, to sell pieces from their wardrobes. The second is an Earth Day campaign with Mae Tan who is hoping to clear her wardrobe and to find beauty in the “less”.

Find out more HERE.

Textile and Fashion Federation of Singapore

In support with the Masks Sewn With Love project organised as part of the People’s Association Women’s Integrated Network Council, the Textile and Fashion Federation of Singapore (TaFF) has launched the Masks 4 SG initiative. For people not at high-risk, or working at the frontline of the battle against COVID-19, homemade fabric masks are a great option as they help ensure that our supplies of medical masks will be reserved for the ones who need them the most. In addition to producing 50,000 reusable masks, TaFF has made two mask patterns available for download on their website (a fitted facemask and a pleated one), so you can get crafty and help stop the spread of COVID-19.

TaFF has also launched an online fashion e-commerce platform OneOrchard Store, a timely move in light of the shifting fashion retail landscape in these unprecedented times. The curated platform seeks “to support and expand business avenues for homegrown fashion and lifestyle designers”, featuring brands and raising visibility of local brands including GINLEE Studio, Forbidden Hill, Weekend Sundries, and Ying The Label.

Find out more HERE and HERE.

Related article: Yumika Hoskin Champions Sustainability With Her Homegrown Label Peco Bag

Lisa Von Tang

Local streetwear luxury brand, Lisa Von Tang, has launched a new COVID-19 initiative called Hope Is Contagious. According to the brand, in a world where we are physically disconnected more than ever, we also have the opportunity to be as connected as ever, and to support and inspire each other, even from afar. With that in mind, this initiative is calling for people to use their time at home to create an original piece of artwork and enter it in their T-shirt for Hope Contest. The five winners will have their T-shirt for Hope shoppable on the brand’s website and will receive a bespoke piece designed by Lisa Von Tang, a petite art piece personalised by acclaimed judge, Marcus Aitken, and of course, their own T-shirt for Hope. Each purchase of a T-shirt for Hope will include a USD$25 donation to WHO‘s Covid Relief Fund. Lisa von Tang also makes a range of silk and Egyptian cotton facemasks complete with filter pockets. For every unit sold, the brand will donate 5 surgical masks to Contribute.sg.

Find out more HERE.


Omnichannel fashion brand, Pomelo, has joined the fashion industry’s fight against COVID-19 by launching Pomelo Cares, a multi-pronged initiative to support the community and frontline medical sector, as well as educate and encourage the community to practice social distancing. As part of this effort, Pomelo will be rolling out a variety of measures to support organisations and charities leading COVID-19 relief efforts in Singapore, Thailand and Indonesia. Currently, Pomelo shoppers can purchase anti-bacterial fabric masks for SGD$9 per pack of 3, with 100 per cent of profits from each purchase going towards crucial medical supplies for partner health organisations, including Singapore Red Cross Society and The Thai Red Cross.

Find out more HERE.


Launched by Carol Chen, the founder of fashion rental platform Covetella, Maskela provides high-quality reusable facemasks that are fashionable and functional. To further help the community, for every facemask sold, Maskela donates two medical-grade masks to frontline workers, and recently made a donation of 400 masks to migrant workers in Singapore.

Find out more HERE.

Related article: Do Good And Look Good With These Singaporean Mask Initiatives


In light of the safety measures to prevent the spreading of COVID-19, home-grown slow fashion brand, OliveAnkara, has created a range of facemasks using cut-offs. They are not medical masks, but you can fit your surgical mask inside the pocket for higher protection. Plus, 10 per cent of the revenue will be donated to local charities helping migrant workers and Singaporeans in need.

Find out more HERE.


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Hi folks, we invite you to join us in making a meaningful contribution at this difficult time. We are very heartened that Minister @simannsg is using our #singapore inspired cotton fabrics to personally sew masks to raise funds for the Children’s Aid Society and The Melrose Home, and for her #maskforce project helping migrant workers. Please support Singapore and with your contribution, you can stand a chance to win a home-made mask by Minister Sim Ann! Swipe left for participation instructions. Thank you! #givingback みなさん、この大変な状況に出来ることへご招待したいと思います。シム・アン大臣(@simansg)が個人的に、Children's Aid SocietyやThe Melrose Homeへの資金集めや、マスクプロジェクトの一環での外国製ワーカーをサポートするために、オンレウォの生地でマスクを縫っているそうです。オンレウォは心を動かされました。みなさん、是非、シム・アン大臣のマスク作りをサポートして下さい。スワイプで参加方法がわかります。 #オンレウォ #シンガポール #オリジナルテキスタイル #シンガポール旅行 #シンガポール生活 #シンガポール暮らし #シンガポールライフ #シンガポール在住 #シンガポール駐在 #シンガポール子育て #シンガポールで子育て #駐在生活 #海外暮らし #海外生活 #サーキッドブレーカー #コロナに負けるな #ステイホーム #サポートローカル #ローカルサポート #おうち時間 #マスク作り #ハンドメイドマスク #マスク手作り #外出自粛 #うちで過ごそう #今できること Translated by @naonao_kiri Email: nao.kiriyama@gmail.com.

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Singapore design studio, Onlewo, has partnered with Senior Minister of State for Culture, Community and Youth, Sim Ann, to sew their Singapore inspired cotton fabrics into facemasks to raise money for the Children’s Aid Society, The Melrose Home, and for her #maskforce project, which helps equip migrant workers with mask kits.

Find out more HERE.

In Good Company

In its efforts to provide support to migrant workers, local fashion label, In Good Company has partnered together with five small independent businesses – Birds of Paradise, Books Actually, Edith Patisserie, Mud Rock Ceramics and Petit Pain – in a fundraiser, ‘A Little Community of Good’ that will support Health Serve, an NGO that serves disadvantaged migrant workers. Within a span of five days, the fundraiser has managed to meet its $60,000 target goal that will go towards the Health Serve General Fund and will continue to raise funds online till June 30 2020.

Find out more HERE.

Related article: A To Z Of Singapore Fashion Designers