How Singapore’s Fashion Community Is Giving Back During The Pandemic

The brands paying it forward


Photo: Courtesy of Pomelo

In light of the recent coronavirus crisis, many fashion and beauty brands around the globe are looking for ways to give back and help their community. Here in Singapore, a host of brands are creating reusable facemasks, giving back with each purchase, and even donating all their proceeds to COVID-19 relief efforts.


In support of communities and customers during the COVID-19 crisis, fashion e-tailer Zalora has introduced an Essential Supplies category to deliver basic necessities and home essentials. Food, personal care and pharmaceuticals are now available in the assortment, including hand sanitisers, facemasks, detergents, cleaners, health supplements, food, snacks and more. In addition to these efforts, Zalora has also opened its platform as a donation channel in partnership with the Singapore Red Cross. Proceeds from the e-donation drive will be used to support customised care packages and psychosocial support calls for seniors living alone, sanitation kits for Red Cross Singapore’s volunteers and staff who continue to provide humanitarian services to the vulnerable. On top of monetary aid amassed through the ongoing #ZALORACARES e-donation drive, 39,474 masks have been delivered to the Red Cross.

Find out more HERE.

Vestiaire Collective

Leading global platform for desirable pre-owned fashion, Vestiaire Collective, is currently running two initiatives with all proceeds going towards the Singapore Red Cross COVID-19 relief efforts. The first is a Singapore and Hong Kong Collective Charity Sale, where Vestiaire Collective has partnered with some of the regions most fashionable personalities, including our very own Editor-In-Chief, Kenneth Goh, to sell pieces from their wardrobes. The second is an Earth Day campaign with Mae Tan who is hoping to clear her wardrobe and to find beauty in the “less”.

Find out more HERE.

Textile and Fashion Federation of Singapore

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We are proud to learn that some companies within the fashion community are volunteering their time and resources to produce re-useable masks for the community. With the help of SMS Sim Ann @simannsg production of reusable face masks is classified as essential services. Hence, companies that wish to produce masks at their premises during the suspension period may register their details with TaFF (link in bio). No further application at GoBusiness is necessary as TaFF shall coordinate with ESG and MTI accordingly. Meanwhile safe distancing measures must be put in place and companies who had signed up to produce masks to operate their work space during the suspension period shall only produce masks. Please do not hesitate to contact our colleague for further info. On behalf of the community, we thank you for your generosity and kind gesture. Together, we will get through this. . . . . . #taffsg #sgtogether #sgunited #safedistancing #covid19 #covid19sg #facemasks #reuseablemasks #staysafe #staywell

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In support with the Masks Sewn With Love project organised as part of the People’s Association Women’s Integrated Network Council, the Textile and Fashion Federation of Singapore (TaFF) has launched the Masks 4 SG initiative. For people not at high-risk, or working at the frontline of the battle against COVID-19, homemade fabric masks are a great option as they help ensure that our supplies of medical masks will be reserved for the ones who need them the most. In addition to producing 50,000 reusable masks, TaFF has made two mask patterns available for download on their website (a fitted facemask and a pleated one), so you can get crafty and help stop the spread of COVID-19.

TaFF has also launched an online fashion e-commerce platform OneOrchard Store, a timely move in light of the shifting fashion retail landscape in these unprecedented times. The curated platform seeks “to support and expand business avenues for homegrown fashion and lifestyle designers”, featuring brands and raising visibility of local brands including GINLEE Studio, Forbidden Hill, Weekend Sundries, and Ying The Label.

Find out more HERE and HERE.

Related article: Yumika Hoskin Champions Sustainability With Her Homegrown Label Peco Bag

Lisa Von Tang

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So! Have you gotten down and dirty with your art yet? Fear not the mess! Art is an organised mess and it is therapeutic! Express your emotions and thoughts about HOPE. . After submissions close on 31 May, LVT will shortlist the top 20 t-shirt designs. An esteemed Panel of Judges consisting of expert painters and photographers will then pick the Top 5 winners. . THE REWARDS: Top 5 winners stand to win (1) a bespoke outfit designed exclusively just for you by our Creative Director Lisa herself, worth USD$5000, (2) a personalised art momento from celebrated painter Marcus Aitken, and (3) your t-shirts will officially be sold on! . To get further details about LVT’s T-SHIRT FOR HOPE design contest, visit:

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Local streetwear luxury brand, Lisa Von Tang, has launched a new COVID-19 initiative called Hope Is Contagious. According to the brand, in a world where we are physically disconnected more than ever, we also have the opportunity to be as connected as ever, and to support and inspire each other, even from afar. With that in mind, this initiative is calling for people to use their time at home to create an original piece of artwork and enter it in their T-shirt for Hope Contest. The five winners will have their T-shirt for Hope shoppable on the brand’s website and will receive a bespoke piece designed by Lisa Von Tang, a petite art piece personalised by acclaimed judge, Marcus Aitken, and of course, their own T-shirt for Hope. Each purchase of a T-shirt for Hope will include a USD$25 donation to WHO‘s Covid Relief Fund. Lisa von Tang also makes a range of silk and Egyptian cotton facemasks complete with filter pockets. For every unit sold, the brand will donate 5 surgical masks to

Find out more HERE.


Omnichannel fashion brand, Pomelo, has joined the fashion industry’s fight against COVID-19 by launching Pomelo Cares, a multi-pronged initiative to support the community and frontline medical sector, as well as educate and encourage the community to practice social distancing. As part of this effort, Pomelo will be rolling out a variety of measures to support organisations and charities leading COVID-19 relief efforts in Singapore, Thailand and Indonesia. Currently, Pomelo shoppers can purchase anti-bacterial fabric masks for SGD$9 per pack of 3, with 100 per cent of profits from each purchase going towards crucial medical supplies for partner health organisations, including Singapore Red Cross Society and The Thai Red Cross.

Find out more HERE.


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#notyouraveragemask . As a design perfectionist, I meticulously developed the @maskelalife mask pattern over weeks to create the most comfortable and flattering mask possible. It hugs the contours of the face and comes in two sizes for the perfect fit. Secure elastic bands ensure that it stays in place, while an integrated netting helps maintain the shape of the mask to enhance breathability. . Since a fabric mask alone offers limited protection, the Maskela mask also comes with a hidden filter pocket so you can insert disposable filters. And for those who want extra security, I've designed it so it can seamlessly cover a standard surgical mask. . So it's not just a pretty mask after all. But since we all have to wear masks now, we might as well look pretty in one. 💁🏻‍♀️ . Quantities limited. Get yours at 💥 . #maskela #wearmaskela #styleninja #covidninja #notyouraveragemask #maskssavelives

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Launched by Carol Chen, the founder of fashion rental platform Covetella, Maskela provides high-quality reusable facemasks that are fashionable and functional. To further help the community, for every facemask sold, Maskela donates two medical-grade masks to frontline workers, and recently made a donation of 400 masks to migrant workers in Singapore.

Find out more HERE.

Related article: Do Good And Look Good With These Singaporean Mask Initiatives


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📣 New masks will be released on our E-boutique today at 7pm!⁠⠀ Never imagined we’d be making masks, but it seems all our remnants are also coming for a good use!⁠ 🙌🏾⁠⠀ Each piece we cut reminds us of a skirt or a dress or pants we make. Scroll to see what they were. ✨✨✨ link in bio.⁠⠀ ⁠⠀⁠⠀ 10% of the revenue will be donated to local charities helping migrant workers and Singaporeans in need.⁠⠀ ⁠⠀⁠⠀ Our masks are ⁠⠀ •Upcycled fabric cut-offs ⠀⁠⠀ •Handmade ⠀⁠⠀ •Washable⁠⠀ •Reusable⁠⠀ •Reversible⁠⠀ •Free shipping to SG⁠⠀ ⠀⁠⠀ These are not medical masks (but thanks to the double layer construction you can fit your surgical mask inside for higher protection)⁠ ⠀⁠⁠⠀ ⠀⁠⠀ You can get a FREE mask with a purchase above 100$ on our website⁠ ⠀⁠⠀ ⠀⁠⠀ Do to high demand and safety measures, orders will be shipped out once a week⁠⠀ ⠀⁠⠀ #sgunited #stayhome #facemask #ankaramask #oliveankara #oamasks #stayhealthy #staybeautiful⁠⠀ #zerowaste #masks #upcycled #handmade ⁠

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In light of the safety measures to prevent the spreading of COVID-19, home-grown slow fashion brand, OliveAnkara, has created a range of facemasks using cut-offs. They are not medical masks, but you can fit your surgical mask inside the pocket for higher protection. Plus, 10 per cent of the revenue will be donated to local charities helping migrant workers and Singaporeans in need.

Find out more HERE.


Singapore design studio, Onlewo, has partnered with Senior Minister of State for Culture, Community and Youth, Sim Ann, to sew their Singapore inspired cotton fabrics into facemasks to raise money for the Children’s Aid Society, The Melrose Home, and for her #maskforce project, which helps equip migrant workers with mask kits.

Find out more HERE.

In Good Company

In its efforts to provide support to migrant workers, local fashion label, In Good Company has partnered together with five small independent businesses – Birds of Paradise, Books Actually, Edith Patisserie, Mud Rock Ceramics and Petit Pain – in a fundraiser, ‘A Little Community of Good’ that will support Health Serve, an NGO that serves disadvantaged migrant workers. Within a span of five days, the fundraiser has managed to meet its $60,000 target goal that will go towards the Health Serve General Fund and will continue to raise funds online till June 30 2020.

Find out more HERE.

Related article: A To Z Of Singapore Fashion Designers

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