Singapore Fashion Instagirls Show Us How They Rep Local Brands
These girls who call the little red dot their home give us the 411 on the local brands they've been loving
Singapore is truly home for all of us, including these fashion girls. Regardless of whether they grew up here or found a calling to build a place for themselves in this sunny island-city – they all have a fair share of love for this country and the amazing local brands in our ever-growing fashion scene. Just a quick scroll through their Instagram feeds, you'll be able to find at least one homegrown label pop up in one of their outfits and so we decided to ask the girls to snap an #OOTD shot wearing their favourite local brand of the moment. The result is spectacular.
If you're looking for some homegrown fashion brands to expand your wardrobe or just curious to see how these girls style up their outfits, scroll through our gallery to check out what they're currently loving.
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"I'm wearing a PH5 x SocietyA collaboration piece and the reason I really love SocietyA so much is because the brand celebrates female empowerment and supports the immense talent in Asia by featuring both local and regional designers."
"I love wearing local brands and two of my favourites include Young Hungry Free and Soeurs Co. Whether it's a dress up or dress down day, YHF has regular vibrant staples perfect for every occassion. On days when I want to channel a more minimalist vibe, Soeurs Co has en-vogue ensembles that withstand the test of time."
"The brands I’m wearing are Iki Underscore, Dead Inside and Charles & Keith – two of these brands listed are fairly new to the local scene and both have very different styles (one's more classic and the other more street), but look effortlessly chic when combined together!"
"When detail in thought is sewn into transformative design, you can't help but be obsessed with this brand. Graye Studio conceptualises slow unisex fashion while incorporating sustainability, by using offcuts of their fabrics to create accessories."
"I was first introduced to Klarra when they featured me in their looks back in 2014 – the same year they started. Every design is created in-house with fabrics carefully sourced. I absolutely love the wearability of this homegrown Singaporean label."
"I love Love Bonito because the designs are minimal yet chic. I also love how the brand aims to empower women to look and feel good."