Sleepwear As Streetwear: How To Pull Off The Hottest Trend Of The Moment

We're calling it: The next season is all about the tailored pyjama. Seen on the runways of Burberry, Fendi and J.W. Anderson, this menswear trend is set to be huge, and ladies, you can be a part of it too. While the notion of bedroom to boardroom isn't entirely novel (the idea has been explored several times in the past, most notably by Dolce & Gabbana), this is the first time that it has been so widely accepted and rendered the epitome of chic by all players in the fashion field. What's better, you can already shop the options out there in the market right instantly—dedicated brands built around the concept of luxury sleepwear as streetwear have proliferated, providing infinitely comfortable options that are still supremely elegant. So whether you pair them with a structured blazer and preppy loafers, or go the fully comfy route with bedroom slippers and robe et al, here are three brands to know that are bringing pyjamas to the fashion party:

1) Sleeper

It may be a newcomer to the sleepwear scene, the label has already garnered praise from fashion insiders for their innovative take on bedroom essentials. For example, see their incredibly elegant Home Suit that mimics a formal double-breasted suit.

Visit their website at the-sleeper.com

2) Olivia von Halle

British luxury sleepwear designer Olivia von Halle dreams up the most beautiful creations in silk and cotton, sometimes even recreating rare prints (see here) for her beautifully tailored numbers. She counts international style icons such as Leaf Greener and Lena Perminova as her ardent fans.

Visit their website at oliviavonhalle.com

3) Sleepy Jones

Fun, quirky and oh-so-chic, Sleepy Jones was one of the pioneers of the sleepwear design market. If you find the aesthetic looking familiar, you'll be pleased to know that it was founded by Andy Spade, one of the key masterminds behind American labels Kate Spade and Jack Spade.

Visit their website at sleepyjones.com

By Pakkee