‘Squid Game’ Star HoYeon Jung Takes Over Calvin Klein’s Socials
by Sabrina Park /
December 11, 2021
Rosdiana Ciaravolo/Getty Images
HoYeon Jung is the newest ambassador for Calvin Klein—and she’s marking her territory on the brand’s Instagram.
Yesterday evening, the model and Squid Gamestar let it be known to millions of followers that she’s adding the American fashion house to her collection of global partnerships. Taking over the brand’s account, she shared several grid posts featuring selfies in which she reps Calvin Klein apparel. In one picture, she wears the brand’s classic white underwear set; in another, a DIY cropped version of the Men’s Relaxed Fit Logo French Terry Hoodie in Chili Pepper red.
“@calvinklein gave me their password🕺🏻 #hired,” she wrote in one of the posts.
Following Jung’s takeover, Calvin Klein returned to business as usual earlier this morning with another classic fit closeup, alongside the caption, “… and, back to your regularly scheduled programming. #mycalvins.”
Jung played Kang Sae-byeok (No. 067) in Squid Game, the popular Korean Netflix show. Her breakthrough role in acting garnered her over 12 million followers in less than a month, according to NME.
And she’s been on a brand-partnership streak since her rapid rise to global fame. Following her success in the popular Korean Netflix series, she has teamed up with global brands including Louis Vuitton, a label she first worked with back in 2016 for her international modeling debut. She now serves as the French luxury house’s newest global ambassador for fashion, watches, and jewelry. “It is an honor to start my acting career with Louis Vuitton, the brand I have modeled for,” she said in a statement released by People. “I look forward to all the moments with Louis Vuitton as a global ambassador.”
In October, Jung spoke to Teen Vogue about juggling a newfound acting career with modeling. “I hope I can do both but, physically, I think if I got a role or a new series came in, then I’d have to focus on the shooting,” she said. “I don’t think I can do modeling at the same time as acting, but, if I don’t have a time [where I need to be shooting], then I could do modeling. I could manage. I’m a very flexible person!”