Although white sands, blue seas and evergreen palm trees have been replaced with four walls and endless Zoom calls this summer, you can still have your hot girl summer moment courtesy of Rihanna. The OG bad gal announced a contest on Instagram where you could star in her Savage X Summer campaign for her Savage x Fenty lingerie and intimates line.
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🚨 CONTEST ALERT 🚨 It might be our anniversaRIH, but we’re makin’ YOU the star 🌟 You ever want to be a part of a Savage X campaign? Meet virtually w/ our dope af creative team? Have us send you an entire photo shoot setup? Well, now’s your chance, sis! We wanna see your most SAVAGE lingeRIH lewks. So how do ya win a chance to be a part of our #SavageXSummer campaign? 👇 1️⃣ Make sure you’re following us! 2️⃣ Post a photo in your lingeRIH w/ #SavageXSummer & #contest. 3️⃣ Check out the terms here: bit.ly/savagexsummer 4️⃣ Ya got until Wednesday, May 20 at 11:59pm PT! Winners will be notified privately via DM. In the meantime, how about droppin’ @badgalriri some anniversaRIH love in the comments 💜💜
The collection features all of RiRi’s signature aesthetics—neon colours, skin-baring silhouettes and a whole lot of sex appeal. The campaign images, released with the announcement, were all shot in the models’ homes in partnership with director and motion graphics artist Rafatoon, featuring tropical elements such as foliage and swoon-worthy landscapes.
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This isn’t the first time Rihanna has looked to Instagram for talent, as the cast of her Bitch Better Have My Money music video proves. And to participate, all you have to do is follow them on Instagram, post a photo of yourself wearing lingerie (doesn’t have to be from Savage X Fenty) and hashtag #SavageXSummer and #contest to stand a chance. Participants from selected entries will be contacted, and photographed over FaceTime and star in campaign images slated for a later drop.
So put on your best intimates, find the light and smize your way to starring in Rih’s next campaign.
Contest ends 20 May 2020, 11:59 PM, Pacific Time. For more information on the contest, visit their website.