Style Files: Jenny Tsang On The Power Of Timeless Fashion
With her minimal, fuss-free yet polished style, she makes everyday dressing look like a breeze.
By Gracia Phang - published
“My current approach to fashion emphasises the importance of quality, timeless pieces that can be cherished and worn repeatedly,” says Jenny Tsang, the face of @tsangtastic. Minimal, fuss-free yet polished, her effortless style is admired by many, and she makes everyday dressing look like a breeze.
Born in Hong Kong and raised in California, the 35-year-old dreamt of being a marine biologist as a child, but eventually trained and had a career as an art director, before finding her niche in content creation. With a cooking channel possibly on the horizon, Tsang is not afraid to broaden her perspectives.
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What does fashion mean to you?
“To me, fashion is a form of self-expression, an identity, a culture; your own story to tell. Let people know you without even saying a word.”
It’s been 11 years since you started your fashion journey in 2014. How has your style evolved, and what have been your favourite fashion memories through these years?
“My style has evolved into a modern, minimalist aesthetic characterised by a balance of feminine and masculine elements. My current approach to fashion emphasises the importance of quality, timeless pieces that can be cherished and worn repeatedly. One of my favourite memories would be the launch of my clothing line, byTsang. This venture allowed me to connect more deeply with my audience by providing quality pieces that resonate with them.”
Who is your biggest style inspiration?
“Carolyn Bessette-Kennedy. She is the ultimate ’90s minimalist, and her sleek silhouettes, monochrome outfits, and understated elegance continue to influence my style. I love her vintage yet modern looks that align with my love for quiet luxury.”
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Who is your favourite designer, and why?
“Phoebe Philo, because she is practically a blueprint for modern minimalist fashion—elevated basics, intellectual simplicity, and timeless tailoring.”
If your style were a song and dance, what would it be and why?
“For song, it would probably be “Nights” by Frank Ocean. The track’s first half is smooth, restrained, and deeply atmospheric; mirroring my clean, layered neutrals and timeless silhouettes. It speaks to subtle emotion and understated cool—no need to shout to be noticed.
For dance, it would be refined modernism in motion. No frills, all intention.”
What was your last purchase, and what’s next on your wish list?
“My last purchase was a special-order Hermès Kelly Pochette. A wish list item would be a cashmere double-breasted coat from Loro Piana.”
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Is there a brand you like, and would love more people to know about?
“The Garment. This label crafts thoughtful, quiet pieces in muted palettes, like blazers, longline coats, and soft trousers that I would live in.”
If you could do a wardrobe swap with anyone in the world, who would it be, and why?
“It would probably be with someone iconic for their unique and influential style—like Rihanna! Rihanna’s wardrobe is fearless, diverse, and trendsetting, blending high fashion with street style in a way that constantly pushes boundaries. Swapping wardrobes with her would be an incredible way to explore bold, innovative pieces and embrace a daring fashion perspective.”
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Jenny’s five wardrobe must-haves
1. A tailored wool coat
“In camel or taupe. It’s my outerwear anchor; it’s timeless, structured, and neutral enough to layer over anything. The sharp silhouette adds instant polish.”
Long coat in wool, $10,970, Saint Laurent
2. An oversized blazer
“It’s another outerwear anchor for the warmer days. It speaks quiet confidence. An oversized blazer says ‘polished’ without being flashy.”
Verity jacket in virgin wool, $3,250, The Row
3. A boxy white t-shirt or tank
“It’s my minimalist foundation piece. Slightly oversized, always tucked just right—my blank canvas for layering.”
Garderob Tencel Lyocell and organic cotton-blend jersey T-shirt, about $280, Toteme at Net-a-Porter
4. High-waisted wide-leg trousers
“In black or grey: this represents my love for clean lines and soft structure. The silhouette elongates and flows, perfectly aligned for an effortless vibe.”
Greer pleated wool wide-leg pants, about $2,780, Ralph Lauren Collection at Net-a-Porter
5. Sleek leather loafers
“I love shoes that are functional, sharp, and grounded in neutral elegance. It’s understated yet directional.”
Astaire loafer, $1,690, Bottega Veneta
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