Superstar Search: adidas Wants You To Front Their Latest Sneaker Campaign

Fashion loves flirting with throwbacks — to an era, a pop culture moment, or a defining silhouette. Millennials and Gen Zs know this all too well, with the former's love-hate relationship with crop tops and wide-legged jeans, and the latter's obsessions with all things cargo and platform. 

Enter adidas' edgy, timely update to the iconic Superstar sneakers. First launched in 1969 (the same year the first man walked on the moon, The Beatles' last album was released, and Jennifer Aniston was born), it was a shoe made for basketball players. Hip hop culture in the ‘80s and ‘90s took it to mainstream and street style heights, with Run DMC leading the way. 

This 2023 reincarnation, Superstar XLG, is modelled for today’s generation of unapologetic, unbothered, and unhinged mavericks. The sneaker's new platform soles are a delightful throwback to the ‘90s and early-2000’s Spice Girls era, giving it a refreshed, bold look. Its updated shell toe boxes, medial Three Stripes branding, white leather uppers, and Trefoil back tabs keep the kicks sleek and iconic. 

We’d pair this update with boot cut leggings, cargo skirts, and comfy slacks — whatever TikTok university dictates, really. Alternatively, you can take a cue from three of Singapore’s own up and coming street style superstars who embody the Superstar XLG’s expressive new take.

Related article: adidas Originals’ New Campaign Makes A Rebellious Statement

Kaine

1 of 2

Photo: adidas

2 of 2

Photo: adidas

What inspires your style?

I get a lot of my inspiration from designers like Juun.J and Demna, anime character design, as well as my friends around me. I like to take statement pieces and pair them with bizarre accessories to experiment with my own style.

How does Superstar XLG’s refreshed take on the classic silhouette inspire your creativity and self-expression?

The new Superstar XLG brings back the thick-sole shoes which fit into my style, making it easier to pair with more baggy clothing options as well as shorts and hoodies. No matter the outfit, the shoes stand out.

Charmaine

1 of 2

Photo: adidas

2 of 2

Photo: adidas

What inspires your style?

I style my clothing pieces based on colours — usually bright and loud colours. I also play with different textures/layers to have more dimension to the outfit.

How does Superstar XLG’s refreshed take on the classic silhouette inspire your creativity and self-expression?

I feel that the Superstar XLG is a classic and staple shoe to have because of its white base - my pair has a subtle pastel blue tone. It’s not so loud so it can literally be paired with any outfit! Whether I want to dress up or down, it can be paired with long/short socks to change up the whole look because of its low-cut silhouette. I like the chunky soles, too, as they make me look taller, given my petite figure!

Haven

1 of 2

Photo: adidas

2 of 2

Photo: adidas

What inspires your style?

I’ve always been a huge fan of street style and I always try to incorporate that in my everyday look. The new Superstar XLG brings this whole look together.

How does Superstar XLG’s refreshed take on the classic silhouette inspire your creativity and self-expression?

It’s so easy to style with any look I’m going for. I can play with the colour as well because of the black and white look. I can explore as many options of clothing as I would like to. That gives me more freedom to express myself with my clothing and with the new Superstar XLG.

The adidas Originals Superstar XLG collection will be available from 17 July 2023 at adidas.com.sg/superstar, the adidas App and in select retail stores.

Got XLG style? You could be the next adidas Superstar!

adidas is searching for the next Superstar to front their new sneaker release – in addition to a shopping spree worth SGD 1,000, live your best Superstar life with a photoshoot with adidas Photographer and Creator, Aiksoon (@aiksooon) and be featured in adidas retail stores and social media.

Here’s how:

Step 1: Check out the new Superstar XLG at adidas Brand Centre Orchard or VivoCity Originals stores. 

Step 2: Capture your most stylish Three-Stripes look in the footwear at the Photoshoot Zones. 

Step 3: Share your photo or video on Instagram or TikTok by 6 August 2023, 11:59pm SGT (ensure your profile is set to public). 

Step 4: Include the tags: @adidasSG #SuperstarXLG, #adiClubSG, #adidasSG.

The contest is open to adiClub members only – not one yet? Sign up for a free membership here.

For full contest deets, visit @adidasSG on Instagram.

Terms and Conditions apply: https://a.did.as/6189PzR3b