The Best Spring 2021 Fashion Campaigns

The spring 2021 season was uncharted for the fashion industry. Many brands, from New York and London to Milan and Paris, utilized video and social media channels to present their collections, forgoing the traditional in-person runway presentations. It was an inventive time for many designers and their teams. And it appears that all those creative juices kept on flowing, seeping into their ad campaigns. Here, we track the best of the best from a wild and wonderful season.

Related article: The Best Fall 2020 Fashion Campaigns

Loro Piana

Model: Natalia Vodianova

Photographer: David Sims

Marc Jacobs Eyewear

Model: Bella Hadid

Photographer: Stevie Dance

Chanel 11.12 Handbag

Models: Anna Mouglalis, Rianne van Rompaey, Imaan Hammam, Louise de Chevigny, and Zoé Adjani

Photographers: Inez Van Lamsweerde and Vinoodh Matadin

Salvatore Ferragamo

Models: Mariacarla Boscono, Maggie Cheng, Jonas Glöer, Samer Rahma, and Anok Yai

Photographer: Luca Guadagnino

Lanvin

Model: Paris Hilton

Stylist: Carlos Nazario

Photographers: Mert Alas and Marcus Piggott

GUESS?, Inc.

Models: Nico Hiraga, Lydia Campanelli, Amenah Soares, Allie Clarkson, and Bennett Coast

Photographer: Sam Dameshek

Hood By Air

Model: Naomi Campbell

Photographer: Luis Alberto Rodriguez

Calvin Klein

Models: Anthony Ramos, Janaya Future Khan, Jacob Elordi, Koffee, Megan Thee Stallion, Queer Skate LA, Rina Sawayama, Sage Elsesser, and Vinson Fraley

Photographer: Mario Sorrenti

Burberry

Models: He Cong, Tyler Forbes, Khali Ghani, Kayako Higuchi, Tashi Kwaiye, Reece Nelson, Yiorgos Paraskevas, Aylah Peterson, Claus Royo, Liv Walter, and Anok Yai

Stylist: Katy England

Photographer: Juergen Teller

Chanel

Model: Charlotte Casiraghi

Photographers: Inez Van Lamsweerde and Vinoodh Matadin

Sandro

Models: Quinn Elin Mora, Ashley Radjarame, Lucas El Bali, and Guiaume Beaudru

Photographer: Eddie Wrey

Model: Cyrielle Lalande

Stylist: Ludivine Poiblanc

Photographer: Mark Kean

Marc Jacobs

Model: Lola Leon

Stylist: Haley Wollens

Photographer: Brianna Capozzi

COS

Models: Adesuwa Aighew and Edie Campbel

Stylist: Aleksandra Woroniecka

Photographer: Karim Sadl

Onitsuka Tiger

Model: Willow Smith

Jil Sander

Photographer: Tim Elkaïm

Celine

Model: Kaia Gerber

Photographer: Hedi Slimane

Ulla Johnson

Models: Ajok Madel and Effie Steinberg

Photographer: Yelena Yemchuk

Guess Originals x Pleasures Drew Barrymore

Photographer: Kenneth Cappello

Maje

Model: Cara Taylor

Photographer: Tim Elkaim

Etro

Models: Anna Ewers, Grace Musase, Alessio Pozzi, and Parker Van Noord

Stylist: Géraldine Saglio

Photographer: David Sims

Saint Laurent

Art Direction: Anthony Vaccarello

Talents: Aylah Peterson

Photographer: David Sims

Bottega Veneta

Models: Sheila Atim, Rosemarie Trockel, Nora Svenson, Nikita Stsjolokov, Ottawa Kwami, Emil Schueler, and Andrea Risso

Photographer: Tyrone Lebon

Tommy Hilfiger

Models: Indya Moore, Compton Cowboys, Jameela Jamil, Kiddy Smile, Mogli, Tom Grennan, and Monica Guo

Photographers: Clara Balzary, Joshua Woods, Jana Gerberding, Ken Ngang, and Tom Johnson

Coach

Models: Jennifer Lopez, Michael B. Jordan, Jeremy Lin, Yang Zi, and Kōki

Stylist: Olivier Rizzo

Photographer: Renell Medrano

Alberta Ferretti

Model: Vittoria Ceretti

Photographer: Federico De Angelis

Kenzo

Models: Kyla Ramsey, Effie Steinberg, Fisher Smith

Stylist: Jane How

Photographer: Glen Luchford

Models: Kendall Jenner, Bella Hadid, Playboi Carti, Anok Yai, and Liam Powers

Photographer: Heji Shin

Related article: Review of Givenchy Spring Summer 2021 Collection

Michael Kors Collection

Models: Rebecca Longendyke and Hiandra Martinez

Photographers: Inez van Lamsweerde and Vinoodh Matadin

Moschino

Models: Bella Hadid, Irina Shayk, Yasmin Wijnaldum, Julia Nobis, and Achenrin Madit

Stylist: Carlyne Cerf de Dudzeele

Photographer: Steven Meisel

Prada

Models: Vira Boshkova, Rolf Carmona, Alice Cooper, Ruben De Baecke, Taira Go, Evelina Grinberga, Dara Gueyer, Isa Gustafson, Greta Hoffer, Dija Kallon, Lydia Kloos, Lamine Niang, Fatou Samb, Sin Seungmo, Haroon Sherzad, Adrien Smarts, and Jesse Spruit

Creative Director: Ferdinando Verderi

Related article: Review of Prada Spring Summer 2021 Collection

Miu Miu

Models: Emma Corrin, Allison Katz, Chloé, Kelsey Lu, Topsy

Stylist: Lotta Volkova

Photographer: Steven Meisel

Related article: Review of Miu Miu Spring Summer 2021 Collection

Jil Sander

Models: Saskia de Brauw, Lily McMenamy, Vivien Solari, Alek Wek, Leo Bhanji, Ottawa Kwami, Yuri Pleskun

Art Director: Heiko Keinath

Photographers: Bibi Borthwick, Drew Jarrett, Shaniqwa Jarvis, Nigel Shafran

Related article: The Best Spring 2020 Fashion Campaigns

Versace

Models: Hailey Beiber, Precious Lee, Kendall Jenner, Mona Tougaard, Mica Aganaraz, Raphael Balzer and Simone Bricchi

Stylist: Jacob K

Photographer: Mert Atlas and Marcus Piggott

Louis Vuitton

Model: Naomi Osaka

Photographer: Nicolas Ghesquière

Fendi

Models: Mariacarla Boscono, Estelle Chen, Jill Kortleve, Malaika Holmen, and Chun Soot

Stylists: Chaos Fashion, Julian Ganio

Photographer: Nick Knight

Christian Dior

This story first appeared on Harper’s BAZAAR US