The spring 2021 season was uncharted for the fashion industry. Many brands, from New York and London to Milan and Paris, utilized video and social media channels to present their collections, forgoing the traditional in-person runway presentations. It was an inventive time for many designers and their teams. And it appears that all those creative juices kept on flowing, seeping into their ad campaigns. Here, we track the best of the best from a wild and wonderful season.

Related article: The Best Fall 2020 Fashion Campaigns

Celine

Celine Spring 2021 Campaign
Photo: Celine

Model: Kaia Gerber

Photographer: Hedi Slimane

Ulla Johnson

Ulla Johnson Spring 2021 Campaign
Photo: Ulla Johnson

Models: Ajok Madel and Effie Steinberg

Photographer: Yelena Yemchuk

Guess Originals x Pleasures Drew Barrymore

Guess Originals x Pleasures Drew Barrymore Spring 2021 Campaign
Photo: Guess? Inc

Photographer: Kenneth Cappello

Maje

Maje Spring 2021 Campaign
Photo: Maje

Model: Cara Taylor

Photographer: Tim Elkaim

Etro

Etro Spring 2021 Campaign
Photo: Etro

Models: Anna Ewers, Grace Musase, Alessio Pozzi, and Parker Van Noord

Stylist: Géraldine Saglio

Photographer: David Sims

Saint Laurent

Saint Laurent SS21 campaign
Photo: Saint Laurent

Art Direction: Anthony Vaccarello

Talents: Aylah Peterson

Photographer: David Sims

Bottega Veneta

The Best Spring 2021 Fashion Campaigns
Photo: Bottega Veneta

Models: Sheila Atim, Rosemarie Trockel, Nora Svenson, Nikita Stsjolokov, Ottawa Kwami, Emil Schueler, and Andrea Risso

Photographer: Tyrone Lebon

Tommy Hilfiger

The Best Spring 2021 Fashion Campaigns
Photo: Tommy Hilfiger

Models: Indya Moore, Compton Cowboys, Jameela Jamil, Kiddy Smile, Mogli, Tom Grennan, and Monica Guo

Photographers: Clara Balzary, Joshua Woods, Jana Gerberding, Ken Ngang, and Tom Johnson

Coach

The Best Spring 2021 Fashion Campaigns
Photo: Coach

Models: Jennifer Lopez, Michael B. Jordan, Jeremy Lin, Yang Zi, and Kōki

Stylist: Olivier Rizzo

Photographer: Renell Medrano

Alberta Ferretti

Photo: Alberta Ferretti

Model: Vittoria Ceretti

Photographer: Federico De Angelis

Kenzo

Photo: Kenzo

Models: Kyla Ramsey, Effie Steinberg, Fisher Smith

Stylist: Jane How

Photographer: Glen Luchford

Spring 2021 campaigns
Photo: Givenchy

Models: Kendall Jenner, Bella Hadid, Playboi Carti, Anok Yai, and Liam Powers

Photographer: Heji Shin

Related article: Review of Givenchy Spring Summer 2021 Collection

Michael Kors Collection

Spring 2021 campaigns
Photo: Michael Kors Collection

Models: Rebecca Longendyke and Hiandra Martinez

Photographers: Inez van Lamsweerde and Vinoodh Matadin

Moschino

Spring 2021 campaigns
Photo: Moschino

Models: Bella Hadid, Irina Shayk, Yasmin Wijnaldum, Julia Nobis, and Achenrin Madit

Stylist: Carlyne Cerf de Dudzeele

Photographer: Steven Meisel

Prada

Spring 2021 campaigns
Photo: Prada

Models: Vira Boshkova, Rolf Carmona, Alice Cooper, Ruben De Baecke, Taira Go, Evelina Grinberga, Dara Gueyer, Isa Gustafson, Greta Hoffer, Dija Kallon, Lydia Kloos, Lamine Niang, Fatou Samb, Sin Seungmo, Haroon Sherzad, Adrien Smarts, and Jesse Spruit

Creative Director: Ferdinando Verderi

Related article: Review of Prada Spring Summer 2021 Collection

Miu Miu

The Best Spring 2021 Fashion Campaigns
Photo: Miu Miu

Models: Emma Corrin, Allison Katz, Chloé, Kelsey Lu, Topsy

Stylist: Lotta Volkova

Photographer: Steven Meisel

Related article: Review of Miu Miu Spring Summer 2021 Collection

Jil Sander

The Best Spring 2021 Fashion Campaigns
Photo: Jil Sander

Models: Saskia de Brauw, Lily McMenamy, Vivien Solari, Alek Wek, Leo Bhanji, Ottawa Kwami, Yuri Pleskun

Art Director: Heiko Keinath

Photographers: Bibi Borthwick, Drew Jarrett, Shaniqwa Jarvis, Nigel Shafran

Related article: The Best Spring 2020 Fashion Campaigns

Versace

The Best Spring 2021 Fashion Campaigns
Photo: Versace

Models: Hailey Beiber, Precious Lee, Kendall Jenner, Mona Tougaard, Mica Aganaraz, Raphael Balzer and Simone Bricchi

Stylist: Jacob K

Photographer: Mert Atlas and Marcus Piggott

Louis Vuitton

Naomi Osaka Louis Vuitton Spring Summer 2021 campaign
Photo: Louis Vuitton

Model: Naomi Osaka

Photographer: Nicolas Ghesquière

Fendi

Fendi Spring Summer 2021 Campaign
Photo: Fendi

Models: Mariacarla Boscono, Estelle Chen, Jill Kortleve, Malaika Holmen, and Chun Soot

Stylists: Chaos Fashion, Julian Ganio

Photographer: Nick Knight

Christian Dior

Christian Dior Spring Summer 2021 campaigh
Photo: Christian Dior

This story first appeared on Harper’s BAZAAR US