The Best Spring 2021 Fashion Campaigns
Tracking all the top fashion ads of the upcoming season
The spring 2021 season was uncharted for the fashion industry. Many brands, from New York and London to Milan and Paris, utilized video and social media channels to present their collections, forgoing the traditional in-person runway presentations. It was an inventive time for many designers and their teams. And it appears that all those creative juices kept on flowing, seeping into their ad campaigns. Here, we track the best of the best from a wild and wonderful season.
Related article: The Best Fall 2020 Fashion Campaigns
Loro Piana
Model: Natalia Vodianova
Photographer: David Sims
Marc Jacobs Eyewear
Model: Bella Hadid
Photographer: Stevie Dance
Chanel 11.12 Handbag
Models: Anna Mouglalis, Rianne van Rompaey, Imaan Hammam, Louise de Chevigny, and Zoé Adjani
Photographers: Inez Van Lamsweerde and Vinoodh Matadin
Salvatore Ferragamo
Models: Mariacarla Boscono, Maggie Cheng, Jonas Glöer, Samer Rahma, and Anok Yai
Photographer: Luca Guadagnino
Lanvin
Model: Paris Hilton
Stylist: Carlos Nazario
Photographers: Mert Alas and Marcus Piggott
GUESS?, Inc.
Models: Nico Hiraga, Lydia Campanelli, Amenah Soares, Allie Clarkson, and Bennett Coast
Photographer: Sam Dameshek
Hood By Air
Model: Naomi Campbell
Photographer: Luis Alberto Rodriguez
Calvin Klein
Models: Anthony Ramos, Janaya Future Khan, Jacob Elordi, Koffee, Megan Thee Stallion, Queer Skate LA, Rina Sawayama, Sage Elsesser, and Vinson Fraley
Photographer: Mario Sorrenti
Burberry
Models: He Cong, Tyler Forbes, Khali Ghani, Kayako Higuchi, Tashi Kwaiye, Reece Nelson, Yiorgos Paraskevas, Aylah Peterson, Claus Royo, Liv Walter, and Anok Yai
Stylist: Katy England
Photographer: Juergen Teller
Chanel
Model: Charlotte Casiraghi
Photographers: Inez Van Lamsweerde and Vinoodh Matadin
Sandro
Models: Quinn Elin Mora, Ashley Radjarame, Lucas El Bali, and Guiaume Beaudru
Photographer: Eddie Wrey
Model: Cyrielle Lalande
Stylist: Ludivine Poiblanc
Photographer: Mark Kean
Marc Jacobs
Model: Lola Leon
Stylist: Haley Wollens
Photographer: Brianna Capozzi
COS
Models: Adesuwa Aighew and Edie Campbel
Stylist: Aleksandra Woroniecka
Photographer: Karim Sadl
Onitsuka Tiger
Model: Willow Smith
Jil Sander
Photographer: Tim Elkaïm
Celine
Model: Kaia Gerber
Photographer: Hedi Slimane
Ulla Johnson
Models: Ajok Madel and Effie Steinberg
Photographer: Yelena Yemchuk
Guess Originals x Pleasures Drew Barrymore
Photographer: Kenneth Cappello
Maje
Model: Cara Taylor
Photographer: Tim Elkaim
Etro
Models: Anna Ewers, Grace Musase, Alessio Pozzi, and Parker Van Noord
Stylist: Géraldine Saglio
Photographer: David Sims
Saint Laurent
Art Direction: Anthony Vaccarello
Talents: Aylah Peterson
Photographer: David Sims
Bottega Veneta
Models: Sheila Atim, Rosemarie Trockel, Nora Svenson, Nikita Stsjolokov, Ottawa Kwami, Emil Schueler, and Andrea Risso
Photographer: Tyrone Lebon
Tommy Hilfiger
Models: Indya Moore, Compton Cowboys, Jameela Jamil, Kiddy Smile, Mogli, Tom Grennan, and Monica Guo
Photographers: Clara Balzary, Joshua Woods, Jana Gerberding, Ken Ngang, and Tom Johnson
Coach
Models: Jennifer Lopez, Michael B. Jordan, Jeremy Lin, Yang Zi, and Kōki
Stylist: Olivier Rizzo
Photographer: Renell Medrano
Alberta Ferretti
Model: Vittoria Ceretti
Photographer: Federico De Angelis
Kenzo
Models: Kyla Ramsey, Effie Steinberg, Fisher Smith
Stylist: Jane How
Photographer: Glen Luchford
Models: Kendall Jenner, Bella Hadid, Playboi Carti, Anok Yai, and Liam Powers
Photographer: Heji Shin
Related article: Review of Givenchy Spring Summer 2021 Collection
Michael Kors Collection
Models: Rebecca Longendyke and Hiandra Martinez
Photographers: Inez van Lamsweerde and Vinoodh Matadin
Moschino
Models: Bella Hadid, Irina Shayk, Yasmin Wijnaldum, Julia Nobis, and Achenrin Madit
Stylist: Carlyne Cerf de Dudzeele
Photographer: Steven Meisel
Prada
Models: Vira Boshkova, Rolf Carmona, Alice Cooper, Ruben De Baecke, Taira Go, Evelina Grinberga, Dara Gueyer, Isa Gustafson, Greta Hoffer, Dija Kallon, Lydia Kloos, Lamine Niang, Fatou Samb, Sin Seungmo, Haroon Sherzad, Adrien Smarts, and Jesse Spruit
Creative Director: Ferdinando Verderi
Related article: Review of Prada Spring Summer 2021 Collection
Miu Miu
Models: Emma Corrin, Allison Katz, Chloé, Kelsey Lu, Topsy
Stylist: Lotta Volkova
Photographer: Steven Meisel
Related article: Review of Miu Miu Spring Summer 2021 Collection
Jil Sander
Models: Saskia de Brauw, Lily McMenamy, Vivien Solari, Alek Wek, Leo Bhanji, Ottawa Kwami, Yuri Pleskun
Art Director: Heiko Keinath
Photographers: Bibi Borthwick, Drew Jarrett, Shaniqwa Jarvis, Nigel Shafran
Related article: The Best Spring 2020 Fashion Campaigns
Versace
Models: Hailey Beiber, Precious Lee, Kendall Jenner, Mona Tougaard, Mica Aganaraz, Raphael Balzer and Simone Bricchi
Stylist: Jacob K
Photographer: Mert Atlas and Marcus Piggott
Louis Vuitton
Model: Naomi Osaka
Photographer: Nicolas Ghesquière
Fendi
Models: Mariacarla Boscono, Estelle Chen, Jill Kortleve, Malaika Holmen, and Chun Soot
Stylists: Chaos Fashion, Julian Ganio
Photographer: Nick Knight
Christian Dior
This story first appeared on Harper’s BAZAAR US