Photo: Instagram

It’s that time of the year again! Actually, it’s always that time of year for swimsuits. Thanks to Instagram, your next greatest post is always just a vacation away. Whether you’re heading for a weekend jaunt to Miami or Tulum, or somewhere more far flung like Bali or the South of France, you might want to refresh your bikini drawer. So, we’ve rounded up some of the coolest new labels that are garnering a double tap and a follow. Consider this your new guide to the season’s hottest new brands.

1. Self Portrait

The go-to cocktail dress brand for notables like Meghan Markle, Chrissy Teigen and Michell Obama brings a very feminine and fashion-forward touch to swimwear with their debut line. It’s so cool you might want to wear it in the city or by the sea.

As worn by Xenia Adonts, Evangelie Smyrniotaki and Tiffany Hsu

2. Cult Gaia

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The Vera bag and Jordan swimsuit

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The brand that’s known for it’s vacation-approved handbags and accessories has finally launched swim, meaning you can get an Insta-worthy look all from one place.

3. Wanderlust


The name speaks for itself—this line is for the girls who are always chasing summer. Their simple yet sexy designs are a go-to for top models and Insta stars.

As worn by Kendall Jenner

4. Amaio Swim

Swimsuits don’t get more elegant than this.

As worn by Rocky Barnes

5. Anemone

The line is inspired by Kate Moss in the ’90s so you can expect sleek minimal styles with a retro feel… perfect for vacation days spent cruising around on a yacht.

As worn by Giorgia Tordini

Related article: The Fiver Swimwear Trends Of 2019 You Need To Try This Summer

6. Onia x WeWoreWhat

While Onia itself is not new, their collaboration with global influencer Danielle Bernstein (also known by WeWoreWhat) is just a year old and has already captivated the attention of mega celebrities like Kylie Jenner and Sophie Turner.

As worn by Kylie Jenner

7. Gal Floripa

Who knows swimwear better than one of the world’s most famous models? Now that’s left Victoria’s Secret behind, Alessandra Ambrosio has dedicated her time to launching her own lifestyle brand including some ultra-sexy swimsuits.

As worn by Alessandra Ambrosio

8. Caroline Constas

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@xeniaadonts rocking the Andros bikini 🐆

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This Colombian dress designer is beloved by It girls everywhere for her statement cocktail dresses, now she’s taking those eye-catching prints to swimwear.

As worn by Xenia Adonts

9. Rixo

This British label has stolen the hearts of fashionable girls everywhere for their vintage silhouettes with prints that are sure to put a smile on your face.

As worn by Bazaar’s Kerry Pieri

10. Inamorata

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Las Olas mami @curleerami

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If you’re looking for the sexiest swimsuits around, look no further than this line created by Emily Ratajkowski who knows a thing or two about sex appeal.

As worn by Amelia Rami

Related article: The Most Popular Swimsuit The Year You Were Born

11. Tropic of C

Victoria’s Secret Angel Candice Swanepoel has worn a lot of swimwear in her days, so it’s no surprise that she launched a collection of one-pieces and bikinis that will bring out your inner supermodel.

As worn by Candice Swanepoel

12. Monday Swimwear

Founders Tash Oakley and Devin Brugman have tried on thousands of swimsuits for their first business A Bikini A Day—they took everything they’ve learned to create a line that is all about style and flattering every body.

As worn by Sami Miro

13. Sidway

This brand looks to everyone’s favorite ’90s supermodels for inspiration behind its retro cuts.

As worn by Emma Milani

14. Same

Beloved by influencers everywhere it’s no wonder that the mastermind behind this instagram-friendly brand is one of the most famous insta famous, Shea Marie.

As worn by Caroline Vreeland

15. ACK

It’s all the in the details for this sporty swimwear brand.

As worn by Imaan Hammam

Related article: Lady Amelia Windsor Hit The Beach In Ibiza And Showed Us How Royals Do Bikinis

16. Hunza G

Known for its unique crinkle stretch fabric, and high-cut bottoms, this label is for all the ’80s lovers.

As worn by Emily Ratajkowski

17. Jade Swim

Former Marie Claire editor Brittany Kozerski knows exactly what girls want, minimal styles with minimal coverage.

As worn by Kristen Noel Crawley

18. Fae Swim

Not only is this line super sexy, but it’s also eco-friendly. The two-pieces are created with a sustainable techno-fabric.

As worn by Justine Skye

19. Fella Swim

The label features simple yet sophisticated design in vibrant colors and punchy prints.

As worn by Lucinda Taffs

20. Matteau

Simplicity is key.

As worn by Elise Taylor

Related article: The Best Sustainable Swimwear Brands

21. Kisuii

From smocked suits to beach cover ups that take you from day to night, this brand is for the effortless, playful girl on the go.

As worn by Anne V

This article originally appeared on Harper’s BAZAAR US.