It’s that time of the year again! Actually, it’s always that time of year for swimsuits. Thanks to Instagram, your next greatest post is always just a vacation away. Whether you’re heading for a weekend jaunt to Miami or Tulum, or somewhere more far flung like Bali or the South of France, you might want to refresh your bikini drawer. So, we’ve rounded up some of the coolest new labels that are garnering a double tap and a follow. Consider this your new guide to the season’s hottest new brands.
1. Self Portrait
The go-to cocktail dress brand for notables like Meghan Markle, Chrissy Teigen and Michell Obama brings a very feminine and fashion-forward touch to swimwear with their debut line. It’s so cool you might want to wear it in the city or by the sea.
As worn by Xenia Adonts, Evangelie Smyrniotaki and Tiffany Hsu
2. Cult Gaia
The brand that’s known for it’s vacation-approved handbags and accessories has finally launched swim, meaning you can get an Insta-worthy look all from one place.
The name speaks for itself—this line is for the girls who are always chasing summer. Their simple yet sexy designs are a go-to for top models and Insta stars.