The First Look at Rihanna's New Fenty Brand Is Here
The designer makes a cameo in a new video teasing Fenty's first collection
Photo: Glen Luchford
Fenty is here. Earlier this month, LVMH and Rihanna confirmed they were launching a new luxury fashion house together: Fenty. And now that the brand has debuted in Paris, we finally got a full look at what the Rihanna-designed collection will look like.
A newly-released lookbook shows a range of blazers, elevated shirting, structured T-shirts, Japanese denim pieces, and wide-leg trousers in Fenty's first installment. There are a lot of cinched waists, strong, voluminous shoulders, and pleated details.
The range even includes fanny packs, jewelry, strappy pointed sandals, and modern, oversized eyewear. Rihanna did not come to play.
In a teaser video released before the brand's official launch, Rihanna makes quick (and sleuthy) cameos while styling looks from her first Fenty collection. She styles a diverse lineup of models in all monochromatic looks for a series of different photos.
Related article: Amandla Stenberg Is The New Face Of Fenty Beauty
Rihanna styles the range of white monochromatic looks in the quick teaser clip. Photo: Fenty
Amongst the looks are all-white ensembles—including denim, separates, and shirt dresses. The outfits are all styled with sporty sunglasses and strappy sandals.
Photo: Fenty
Photo: Fenty
Similar styles appear in the official campaign images, shot by Glen Luchford.
Related article: This Is The Real Reason Why Rihanna Calls Her Projects ‘Fenty’
Photo: Glen Luchford
The launch of the new brand will make for a historic one. It marks the first time LVMH has introduced and built a new brand since Christian Lacroix in 1987. More importantly, Rihanna will be the first woman of color to oversee a fashion house under LVMH.
"Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and FENTY speaks to all of our intricacies," Rihanna said in a statement from the brand. "Some days I want to be submissive, many days I’m completely in charge and most days I feel like being both....so it was imperative that we created a line versatile enough to embrace and celebrate us in that way. The collections are easily worn together and meant to be staples in our wardrobe. I’m just hyped to see people in my clothes, man."
Bad Gal Riri herself modeled pieces from the new collection as well in a profile with New York Times Style Magazine. The rest of us will get to shop Fenty's new collection on May 29th, when it officially launches online at fenty.com. Or if you're in Paris, you can shop the new range at a pop-up store on May 24th.
Related article: Rihanna’s Savage X Fenty Show Was An Incredibly Stunning, Inclusive Celebration Of Womanhood
This article originally appeared on Harper's BAZAAR US.