Chanel, Apps
Photo: Courtesy of Chanel

Always ahead of the game, Chanel gives its fashion app—which has already chalked up over two million users—a fresh upgrade. Debuting a classically understated new look, the app will comprise three segments: Shows, News and In Boutiques. Shows give users information on Chanel’s upcoming fashion shows, interviews with the house’s illustrious tastemakers like Karl Lagerfeld, and allows them to revisit the highlights of past shows as well. The News section provides behind-the-scenes glimpses of what goes into creating the label’s captivating ad campaigns and couture collections. With In Boutique, users can browse through the latest ready-to-wear outfits offered, along with everything from accessories to shoes.

The app will also deliver a personalized experience, where users can share their favourite pieces on social media, compile their own wishlist, and convert all prices to local currency, so the next stopover at your nearest Chanel boutique becomes that much more convenient.

The Chanel Fashion application is available for iOS and Android mobile phones.

Text by Tanya Anthony