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Nude or rouge, rainbow or leopard, leather or patent, high-heeled or flat—Valentino’s Rockstud shoes have become a closet staple in every silhouette and shade since they first hit the scene in 2010. The brand’s now signature extra is coveted by bloggers, editors and celebs alike, proving itself a major fashion power-player. Despite their ubiquity and tenure, the shoes continue to sell out and show no sign of waning in popularity. Now, the numbers are in to solidify its MVP status.

Emma Stone in Valentino 'Rockstud' pumps
Emma Stone in Valentino ‘Rockstud’ pumps
The Rockstud backstage at Valentino’s fall 2010 show

As reported by Style.com, Valentino’s overall sales have doubled since the shoe’s introduction five years ago, and revenue in 2014 was up 36 percent—half of which can be attributed to accessories. Maria Grazia Chiuri, the brand’s co-creative director alongside Pierpaolo Piccioli, explained in the interview, “We never think to do something only for one season. We want to speak a language that speaks about style, and that becomes timeless. Our inspiration is to create something that you want to have with you for your life, forever.” To that we say, rock on.