By Harper’s Bazaar Singapore Team - published
Breaking records and hearts worldwide, Abel Tesfaye of The Weeknd is the second singer to join the Puma bandwagon as a design collaborator—expanding the IGNITE evoKNIT, IGNITE Limitless footwear and Evo Apparel line. Debuting this November, ‘Run The Streets’ campaign is a true reflection of the singer’s journey to the top—hustling as an emerging artist from Toronto to Los Angeles.
Instantly identifiable for his sculptural dreadlocks and street cred, his legions of fans can now embody his aesthetic with his new footwear and apparel line, titled 'XO'. The collection is set to launch in 2017.
By Desiree Liew