Frank Spadafora, a former casting director and the founder and CEO of an app that ranks the power of models called D’Marie Archive, told CR Fashion Book that “the three most highly ranked supers on social — Kendall Jenner, Cara Delevigne, and Gigi Hadid, in descending order — ‘are currently valued between $125,000 and $300,000 for a single post across their portfolio.'”
“The next tier — very familiar faces like Karlie Kloss, Behati Prinsloo, and Miranda Kerr — can command between $25,000 to $50,000 for a single post across Facebook, Twitter, and Instagram,” Spadafora adds.
Social media presence and how many followers a particular model has is crucial when it comes to how likely a model is to be hired. Jennifer Powell of Next Models told CR Fashion Book, “For sure, casting directors will ask for models with over ‘X’ amount of followers, and then will ask for the specs of the talent after that.”
Of course, this doesn’t mean everything they post is paid for. They could also be posting images plugging a certain brand for free simply because they like the photo or the product. But what’s interesting is that models with huge followings can sometimes earn more off a single post on social media than their daily rate as a working model.