Photo: Courtesy of Tommy Hilfiger

Model-of-the-moment Gigi Hadid continues her ambassadorship for Tommy Hilfiger with the announcement of a second Tommy x Gigi collection. The collection is a significant departure from Hilfiger and Hadid’s Fall 2016’s collaboration: this time, fans can join in the design process as well. Under the “❤ to be Part” initiative, 14 designs, visible to consumers on Tommy Hilfiger’s web platforms and, will be voted on. The winning styles will enter production and be instantly available for purchase at the brand’s upcoming #TOMMYNOW show in February 2017. Hurry — voting closes on 31 October 2016.

Check out the TOMMYXGIGI Spring 2017 designs here.

By Ryan Sng