'Unboxing Valentino' Unveils A Colourful New Chapter For The Maison
Bold, bright and beautiful, 'Unboxing Valentino' explores new themes for the maison
The foundation of fashion has always been about finding community through individuality. Few creative directors active today understand this better than Valentino’s Pierpaolo Piccioli, who has embraced diversity in all its forms, with full fervour, from the tailoring of his designs down to the production of his shows. The new 'Unboxing Valentino' campaign, shot by Steven Meisel at the Highline Stages Studio in New York, unveils a new chapter of this mission to explore the meaning of fashion through the lens of different personalities.
Photo: Valentino
Evoking a renowned editorial shot by Meisel for Vogue Italia in 1999, the campaign images are powerful portraits which aim to capture who we are and where we are as a society. Bold faces dressed in bold colours. The unboxing of identity as Valentino envisions, it seems, reveals a cast of courageous creatives who dare to dream of a bigger, better and brighter future.
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Exploring fashion’s relationship to the body as a celebration of humanity, Valentino’s SS23 collection has never looked better than it does in this campaign. Exploring various shapes, volumes and colours through complex tailoring, the campaign delves into the many possibilities of being liberated through fashion, creating a wardrobe which embraces who you are, as you are.