London Fashion Week has been known for championing up-and-coming designers and Spring/Summer 2020 is no different. From Olivia Rubin to Rejina Pyo, here are five emerging brands you need to be on the look out for at London Fashion Week.
Olivia Rubin
Olivia Rubin launched her first womenswear line after graduating from the world-renowned Central Saint Martins College in London. Since then, the label has become known for its signature graphic prints and bold colours on a variety of simple yet feminine silhouettes. And with names like Eva Chen and Aimee Song already wearing Rubin’s work, it’s no surprise the brand is fast becoming a favourite among the fashion set.
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andVerv
Ebun Seyi and Winnie Awa cofounded andVerv with a mission to create kind and contemporary clothing with a culturally conscious aesthete. The London based womenswear brand purposefully avoids following seasonal trends in order to ensure a design can slot in and out of your wardrobe for years to come.
Luna del Pinal
The Luna del Pinal story began during a trip to Guatemala where textile designers Gabriela Luna and Corina del Pinal intended to master backstrap weaving, one of the oldest weaving techniques in the world. This tradition of true craftsmanship shaped what the duo like to define as luxury and also inspired their decision to start the brand. Today, their aim is to create contemporary and fashion-forward designs, whilst supporting native artists and contributing to a positive change for the local communities.
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Rejina Pyo
Born in Seoul, Rejina Pyo moved to London in 2008 where she graduated from the MA Fashion Design programme at Central Saint Martins in 2011 and was presented with the prestigious Han Nefkens Award for her final collection. With considered silhouettes cut to be both flattering and easy to wear, Rejina Pyo aims to redefine femininity in fashion by embracing it as a strength that is held by all women in a broad spectrum of forms.
Phoebe English
Having initially founded her brand as a womenswear label in 2011, Phoebe English expanded into menswear in 2016. Throughout her work, English has always eschewed the ‘fast’ fashion formula in favour of sustainability and quality. All of the production is made in London, meaning the journey from sketch to garment is minimised to an approx. 10-15 mile radius and the entire business operates from one studio in South London.
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