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Vintage fashion has fast become a favourite among street style starlets like Kendall Jenner, Bella Hadid and Lily-Rose Depp. But to Vestiaire Collective, it’s more than a trend. The pre-loved luxury fashion retailer believes that vintage shopping is the answer to fast fashion, especially in a time when the industry is taking a hard look at how it produces goods. And to that end, Vestiaire Collective launched their new campaign Vintage Rising, which highlights the joys and perks of vintage fashion.

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The Vintage Rising campaign is part of the retailer’s latest efforts to promote the buying of secondhand items, in hopes of educating consumers on responsible consumption. After all, fashion houses look back into their archives for inspiration all the time, so why not own a piece of history? But don’t just take our word for it. Vestiaire Collective have enlisted vintage experts and stylists—Bay Garnett, Alexander Fury, Sami Miro, and Suzanne Koller—to find out why they love vintage fashion, according to their favourite decade.

Read below to see what they had to say. 

1. 1970s: Bay Garnett, Vintage Stylist

“You only have to look at the spring 2020 Celine show to see its influence today. And the dressing up was fabulous; think of disco—women so at ease with sexy sequins, silk or satin dresses, or in contrast wear a white tuxedo with sharp tailoring (Bianca Jagger—say no more). And of course the bohemian beauty of an Ossie Clarke dress. I loved the ’70s for the richness. To me it was a decade glittering with so much style richness; where clothes just looked so cool and somehow so laid back and so naturally stylish. Effortless—which is how I love clothes to feel and look.”

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2. 1980s: Alexander Fury, Fashion Journalist

“The 1980s was a fascinating cultural period when, post-punk, fashion began to fragment – suddenly, there was not only the haute couture establishment, but also dynamic Italian and New York ready-to-wear labels, as well as the young upstarts of London and Paris. High fashion, street fashion, anti-fashion, all are suddenly vibrantly evident. The 1980s was a strong decade, one of extremes: shoulders were wide, skirts were short, heels were high. I react to 1980s fashion that is similarly high-octane and hardcore. Oddly, it’s the most 1980s of looks that still have impact today. They’re about strength, power, standing out. Those are timeless qualities.”

3. 1990s: Suzanne Koller, Fashion Director

“The nineties is one of the most creative decades, the minimalist 90’s represent a certain unpretentious easiness with confidence. The clothes were original, desirable and wearable, everything we are missing right now. There was a real meaning and freedom behind their design. Clothes were made to be worn by women, not to sell accessories. Most of the cuts, ideas and shapes are shamelessly copied today, which is probably why these pieces are still relevant and wearable today.”

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4. 2000s: Sami Miro, Designer and Stylist

“When I think of the 2000’s I immediately connect the fashion to a birth of a new type of pop culture: girl bands, boy bands, Britney Spears, Christina Aguilera, NSYNC, and Paris Hilton. Y2K fashion brought more casual fabrics to the runway, incorporated a lot of denim, rhinestones, and crazy prints—trashy and extra in a very fun and sexy way. It’s all relevant now as fashion is cyclical and we will forever pull inspiration from this decade.”