Victoria Beckham is merging two of her brands together. The Victoria Beckham Denim line will be integrated into the Victoria, Victoria Beckham range from the pre-spring/summer 2016 collection onwards, creating a “more evolved version” of the popular secondary label.
“I am very proud of the sense of fun and inclusiveness we’ve created with our sister brand since we launched,” says Beckham. “It’s now time to take the VVB girls on further adventures–beyond the parties and cocktails and into the workplace and the everyday. The key elements of the Denim collection that have resonated incredibly well with my girl fit so neatly within the Victoria, Victoria Beckham line that over time we saw it only made sense to combine the two into one collection. The possibilities are really exciting.”
The Victoria, Victoria Beckham line has seen huge success thanks to its selection of whimsical dresses, pretty printed separates, and accessible price points, while the Denim line comprises a more casual edit of mix-and-match wardrobe staples; jeans, jackets, vest tops, and shirts. Both currently exist alongside the designer’s mainline ready-to-wear collection.
- Victoria Beckham