Victoria Beckham Reveals Her First Reebok Collection

This is the designer's first foray into unisex wear

victoria beckham

Photo: Getty

Victoria Beckham has revealed her forthcoming capsule collection in collaboration with sportswear giants, Reebok.

Marking her first foray into unisex wear, the partnership was announced at the end of last year and fans have been waiting for a look of what’s to come ever since.

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Unveiling her first collection yesterday, the fashion designer stated that she was influenced by both the decade that launched her career, the 1990s, and the American retired basketball player, Shaquille O’Neal. Today he is widely considered one of the greatest players in NBA history.

In a statement, Beckham explained that the idea for the capsule came to her when she was visiting the Reebok archives in Boston last year.

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“When I think of Reebok, I think of the ’90s and basketball—and therefore, of course, I think of Shaq,” she said. “For me, this capsule really represents a celebration of that era, Reebok and Shaq’s shared history in basketball, and the great heritage pieces I discovered in those archives.”

“The unisex approach and the nods to streetwear that are present in this capsule are important elements that I will take through to the full collection I am currently working on,” Beckham added.

The Merch Collection ? @brooklynbeckham x #ReebokxVictoriaBeckham

A post shared by Victoria Beckham (@victoriabeckham) on

Sticking to her largely minimal aesthetic, the pieces are immediately recognisable as Reebok but are understated.

Featuring T-shirts, hoodies, and socks, the designs come in a largely monochrome colour palette but there are accents of red and a limited-edition “sunset orange colorway” will be available exclusively in her Dover Street store.

Taking to Instagram, the designer also revealed that she’s not the only Beckham involved.

Posting images of a model wearing the merchandise she credited her 19-year-old son, Brooklyn Beckham, as the photograph and wrote: “Love seeing my Merch Collection through @BrooklynBeckham eyes x”

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The collection is due to drop on victoriabeckham.com and in her Dover Street store on July 26th. You can register your interest in the collection on her website now.

Something tells us, this is going to sell out quick.

This article originally appeared on Harper’s BAZAAR UK.

 

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